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October 31, 2024 15 mins

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Ali Goldstein, President of L’Oréal Paris USA, discusses the Women of Worth program recognizing the philanthropic achievements of non-profit leaders from across the nation. Ali is joined by honoree Jahnavi Rao, Founder and President of New Voters, a youth-led national nonprofit that engages high school students through nonpartisan near-peer mentorship to ensure youth voices are heard and prioritized in politics.
Hosts: Tim Stenovec and Katie Greifeld. Producer: Paul Brennan. 

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Speaker 1 (00:02):
Bloomberg Audio Studios, Podcasts, radio news.

Speaker 2 (00:07):
This is Bloomberg Business Week with Carol Messer and Tim
Stenebek on Bloomberg Radio. Hey, let's shift gears a little
bit to something that we feature each and every year
on Bloomberg Business Week, highlighting the Loreal Women of Worth program,
which for a nineteenth year is taking ten nonprofit leaders
from around the US to recognize their philanthropic achievements. Back

(00:28):
with us is Ali Goldstein. She's president of Loreal Paris USA.
She joins us here in the Bloomberg Interactive Brokers studio.
Also with us is John v raw an honoree. She's
founder and president of New Voters. It's a youth led
national nonprofit. What it does is engages high school students.
It's nonpartisan. They do near peer mentorship to make sure

(00:48):
that youth voices are heard and prioritized in politics. Ali,
welcome back.

Speaker 1 (00:53):
How are you? Hi?

Speaker 3 (00:54):
I'm great? Thank you again for having me. Yeah, really
a pleasure to be here.

Speaker 2 (00:57):
Yeah, it's good to see you. Every year. Remind everybody
about the program.

Speaker 3 (01:00):
Yeah, So Lorial Paris Women of Worth.

Speaker 1 (01:03):
As you said, it's our nineteenth year of fulfilling this
program is our great honor and it's really our essential
philanthropic program that aligns to our tagline because You're worth It.

Speaker 3 (01:15):
As a brand, Loril Paris.

Speaker 1 (01:16):
Strives to really truly support women's empowerment and the idea
that everyone is worth it and what that means is
giving back to those and supporting those who are striving,
you know, to help others.

Speaker 3 (01:30):
Women.

Speaker 1 (01:30):
Helping other women is integrally part of our brand. Equity
and Women of Worth is a program that does just that.
So we recognize ten honorees every year.

Speaker 3 (01:40):
We have an.

Speaker 1 (01:41):
Extensive application program, a program, and we find ten women
doing great things with their ten organizations that span a
spectrum of causes, and we support them and highlight what
they're doing and really recognize the efforts. For the most part,
they're very grassroots, so we find programs that really need
us and need our help, so things that are not

(02:03):
fully developed and scaled yet, and we bring support, a
bit of financial support, we bring awareness, we bring networking
and mentorship, and we help them get this bit of
the scale and support that they need to do all
the great work that they're doing.

Speaker 4 (02:20):
And of course, one of those women is joining us
right now. Janavi tell us a little bit about New
Voters of course.

Speaker 3 (02:27):
Thank you, yeah, thank you so much for having me.

Speaker 5 (02:30):
I my name is John Vy, and I take the
T series and I'm from outside of Philadelphia and I'm
super excited to share about what New Voters is up to.
So yeah, we're a youth led five oh one c
three dedicated to helping high school students find their voice
in politics before they're old enough to vote and then
when they become old enough to vote. So four million
students graduate from high school every single year, and around

(02:52):
ninety percent of them are eligible to register and vote
by the time they graduate. So this is a basically
completely under targeted population by voter outreach campaigns, by actual campaigns,
and when it comes to largely voter registration. And because
of that massive number, a map like if high school

(03:12):
students alone, if eighteen year olds alone vote at the
same rate as Baby boomers, eighteen year olds would be
the deciding voice on every contested election in the country.

Speaker 2 (03:22):
Well why don't they?

Speaker 5 (03:25):
I mean, I think that a big part of it
is that lack of outreach. There was a survey by
a circle at Tufts, which is one of the leading
youth research institutions in the country, and they found that
in twenty twenty two, less than fifty percent of eighteen
to twenty four year olds were reached out to by
any campaign. And when you think about eighteen year old,
if you think about just high school students alone, like

(03:46):
I know, I'm inundated with those messages, being like John
ob we're disappointed in you donate to me. But I
know that the high school students I work with aren't
receiving those messages.

Speaker 3 (03:55):
They're not on these lists.

Speaker 5 (03:56):
Because a lot of them aren't going to be eighteen
because you can register to vote in most states at
seventeen if you'll be eighteen by the election, so they're
not getting that outreach.

Speaker 3 (04:06):
Maybe they don't know they.

Speaker 5 (04:07):
Can register to vote in time. And also there is,
as i'm sure you guys know, just such a microscope
on schools right now and fear of being political at
all that they see civic engagement in voter registration as
being part of that. And you can't really blame them
because they are being targeted and being harassed.

Speaker 3 (04:28):
For doing things.

Speaker 5 (04:29):
So because of that, schools are really tentative to make
voter registration. Even those schools are meant to prepare students
for future life, and being an active civic and democratic
participant is essential to that. They are not integrating voter
registration into the programming, but logistical issues aside of you know,
people getting reached out to. I also think that there
is a lack of civics education in this country and

(04:50):
a lack of seeing that democracy and voting is a
way to create change. I think that any discussion, and
I if you guys have young people in your lives,
I'm sure you know those like young people aren't apathetic.
They're desperate to be heard on the issues that impact them,
impact our generation more than anybody else. It's just they
don't see voting as a way to do that.

Speaker 2 (05:10):
Would John of you have been picked had that not
been an election year? Because I feel like her selection
is like perfect given that we're six days out from
the election, but take us into the process, do you
make it sort of timely?

Speaker 1 (05:22):
So okay, first, she would have been picked because she's
fantastic and doing great work.

Speaker 3 (05:27):
But it is true that the honorees and there are.

Speaker 2 (05:33):
You know what I mean, give.

Speaker 1 (05:38):
But no, But in all seriousness, what's really fascinating about
women of worth is the women and the organizations that
we recognize are truly sort of a microcosma of what's
happening at the time, and we see that each and
every year, and so it's it's true that, you know,
what we see this year is programs around mental health,

(06:00):
programs around sustainability, programs around voters, like we see a
surge in topics that are present and relevant for these times.
You know, coming out of COVID, we saw a lot
more in healthcare. So there's definitely a representative of sort
of what's current at the moment in time, and we
see that represented. Then in terms of the process, you know,

(06:23):
we receive a couple thousand, two to three thousand applications
every year. We have a pretty rigorous process for recognizing
and selecting the women. We invite our employees to get involved.
We partner with Points of Light and an organization that
helps us vent, and then we have you know, we
narrow down and we have a final group that we

(06:43):
select with colleagues that we work with as well as
our spokeswomen, Asia Naomi Naomi King, who's very involved in
this as well. Every year she helps select the finalists
and she's with us at the ceremony in November to
just choose.

Speaker 3 (07:00):
The final ten.

Speaker 2 (07:01):
All right, well, we're gonna be speaking more about the
final ten in just a few minutes. We're gonna do
some news and we're going to come back with Ali Goldstein,
president of Loreal Paris USA, and John v Row, an honoree,
the foundered president of the youth led national nonprofit New Voters.

Speaker 4 (07:15):
So we're back now with Ali Goldstein, she of course
is the president of Loreel Paris USA, also joined by
John v Row. She is of course the founder and
the president of New Voters, of course one of the
women of worth. This is the nineteenth year that Loriel
Paris is doing this program, and of course we are
six days away from the election. John v as you

(07:38):
know very well, and I'm curious, what does New Voters
look like post presidential election?

Speaker 3 (07:45):
Yeah?

Speaker 5 (07:45):
No, I mean, I think the critical thing that you
guys definitely know. But there are elections every single year.
There's two elections every year. Some states there's four elections
in the year, and civic engagement at the amongst everybody,
but esecially among young people, has to happen every day
three sixty five, sometimes three sixty six days a year.

(08:06):
So we are operational in around four hundred high schools
across the country, largely in Pennsylvania and Arizona. And what
we do is we support the students and we empower
them to run voter gsitration drives in their schools and
get students who are both old enough to vote and
also not old enough to vote to run a registration drive.
In addition to that, every student is matched with a

(08:27):
personal college mentor who helps them, you know, figure out
how to mobilize their school. How to you know, We're like,
use the different social clicks at your school, you know,
like day one, get the lacross captain and the football
captain to get their their team registered, then the drum
major on day two, and then day three like.

Speaker 4 (08:42):
That mentioned debate team. You know, probably much there.

Speaker 5 (08:46):
Now, there are some there are some pools of people
who are very civically engaged. There's actually and this actually
leads into another thing that we do, which is research
on high school political behavior, because anecdotally you can probably
think that Okay, you know, the music kids and the
kids are very registered to vote, and the stem kids
and the athletes are probably less so.

Speaker 3 (09:05):
And there's actually no real.

Speaker 5 (09:06):
Research into high school political behavior and civic engagement. Kind
of following along this trend of they're not really being
resources dedicated to high school students registering to vote. However,
I do work with a number of incredible organizations through
we lead a coalition called the New Voters Collaborative, which
is around thirty forty organizations dedicated to high school civic engagement,
everything from the YMCA to when we All Vote, and

(09:30):
we meet every month.

Speaker 3 (09:31):
To talk about high school civic engagement.

Speaker 5 (09:32):
But we also have a research network dedicated to figuring
out why high school students vote or what makes them
want to And that's all done by researchers nineteen years
old and under Johnavy.

Speaker 2 (09:44):
What's the link now to registering these students and them
actually going out and voting. Just because someone's registered doesn't
mean they're going to vote.

Speaker 5 (09:50):
Yeah. Absolutely, However, among high amongst high school students eighteen
year olds, they actually found that around eighty to eighty
three percent of eighteen year olds, once registered, vote will
turn out to vote just as a controlled you know,
looking at the voter file. So it is a pretty
high conversion rate of registered voter to voter when it
comes to eighteen year olds. I think that it is

(10:13):
necessary though, to follow up any registration with conversations with
information about registering to vote. I mean, it's something they've
found is as amazing as automatic voter just voter registration is,
which is when the DMV will automatically register you to
vote when you register to vote. They found that that
has really low conversion rates of registered voter to voter

(10:34):
because it's not coupled with a conversation. It's not coupled
with you know, this is why you should register to vote.
So this is in no way saying that AVR shouldn't exist.
It's incredibly important and essential to eliminating barriers to registering
to vote. But it also means that you still need
to have those conversations in the classroom. And again that's
something that teachers are afraid of doing. And that's why

(10:56):
as a nonprofit, as a student led organization or youth
led longer student, we really prioritize having those conversations across
the political divides regularly.

Speaker 2 (11:08):
As we mentioned, John avi Arow, just one of the
honorees of the Laoreal Women of Worth program this year,
ALI give us an idea of some of the other
nine and where they're from and what they're working on.

Speaker 1 (11:20):
So in total, the ten women are highly diverse group,
so they represent many many causes. They're represented across the
United States, across age, ethnicity, and that is an important
part of our program to really be as diverse as
possible in terms of causes. There's quite a few very
significant and emotional causes. So there's a woman named Laura

(11:44):
Pahulis who runs an organization called Control Alt Delete, and
she provides resources for women who are in domestic violence
situations to literally escape those dangerous environments. So she and
her organization will literally come and rescue women and their
children and help them get out of these organizations. So
that's one. There's another organization that is about helping refugees.

(12:09):
We also know that's a very important topic of recent
Her name is Mae Muna. Her organization is the Tea Foundation,
so she supports helping refugees get on their feet following
their move.

Speaker 3 (12:23):
And then there are more.

Speaker 1 (12:24):
Health focused organizations. So Sherry Mathisle is an organization called
the Mammogram Poster Girls, which seems pretty straightforward but is
so needed, and I think what she has identified is
that women.

Speaker 3 (12:38):
In underserved, underprivileged.

Speaker 1 (12:40):
Neighborhoods are underrepresented getting mammograms, and we know you can
prevent breast cancer through early detection or at least prevent mortality,
you know, prevent the most significant.

Speaker 3 (12:50):
Issues with early detection.

Speaker 1 (12:52):
So her organization is really about providing mammograms, free mammograms
to women who normally don't have access to them, which
is really really powerful. So the women are really fantastic.
It's a it's a fantastic it's a great group, all
with amazing causes.

Speaker 3 (13:09):
You've met all of.

Speaker 1 (13:10):
Them, Johnavie, and so you've you've seen. I think what's
also very powerful is we don't only just have the
ten this year, but we have one hundred and ninety women.

Speaker 2 (13:22):
Talk about that a little bit because you've you've been
coming on this program each and every year for as
long as I've been doing this program, and every year
you bring somebody, yes, and what they talk about are
the resources that they have with this group of alumni.

Speaker 3 (13:35):
Yes.

Speaker 1 (13:35):
So so you know what we what we do over
time is you know, we give them awareness.

Speaker 3 (13:42):
We've we've evolved to.

Speaker 1 (13:43):
Be much more digitally led social so it was a
bit more traditional when five years ago, when we've really
moved how we activate the women of worth to be
much more modernized, so more digital. We've enhanced with a
program called Global Giving, which not only do we give
financial resources, but now we have an opportunity through GlobalGiving
dot org for consumers to contribute to the organizations as well.

(14:07):
And we've added a network through LinkedIn where we've connected
all one hundred and ninety women.

Speaker 3 (14:12):
And what you know, when you have.

Speaker 1 (14:14):
One hundred and ninety women, you can imagine there's overlapping causes.
But that's not a detriment because now we have a
network of women who can help other women who've been
in similar circumstances.

Speaker 3 (14:24):
So the women who were recognized.

Speaker 1 (14:26):
Ten years ago have evolved their organizations, they've scaled, they've learned,
they've made mistakes, and now they can help the younger women.
The newer women support their organizations. The other thing is
next year is twenty is our twentieth anniversary, which is
super exciting. We are planning very big things. Our ambition
is to bring back all two hundred women and make

(14:46):
a real celebration of the impact that all of these
two hundred women have had together over the last twenty years,
which is really powerful and really exciting.

Speaker 2 (14:55):
Well, now you have to do it.

Speaker 3 (14:56):
And I know it's our goal.

Speaker 2 (14:58):
It's on the record, on the record, Ali Goldstein, President
of Laurel Paris USA, here in our Bloomberg Interactive Brokers studio.
Also with us John A. V. Raw honoree, Founder and
President of New Voters. It's that youth led national nonprofit.
They work to engage high school students to ensure that
youth voices are heard and prioritized in politics.
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