Elon, Inc.

Elon, Inc.

Elon Musk’s sprawling business empire has granted the billionaire a degree of power and global influence that transcends the industries he’s reshaped. He is the leader of no fewer than six hugely influential companies, spanning electric vehicles to wartime communications, and their innovations could shape the fates of nations. Musk is polarizing, confounding and inescapable. And he is the biggest business story of our time. Each week, listen in as host David Papadopoulos convenes a panel of Bloomberg Businessweek journalists who are tracking Musk’s companies and the surprising ways they intersect. They break down the business mogul's latest moves and analyze what they could mean for us all.

Episodes

February 29, 2024 1 min

The Deal, hosted by Alex Rodriguez and Jason Kelly, features intimate conversations with business titans, sports champions and game-changing entrepreneurs who reveal their investment philosophies, pivotal career moves and the ones that got away. From Bloomberg Podcasts and Bloomberg Originals, The Deal is available on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal ...

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What happens when Elon's formula for success goes wrong? In this episode we explored the failings of the Boring Company, Musk’s tunneling venture, with Bloomberg startups reporter Sarah McBride. When Musk started the company, in 2016, he did so with wild promises about super fast “hyperloop” travel, advanced tunnel boring machines, and dramatically lowered costs. But, as Bloomberg Businessweek reported yesterday, Boring Company wor...

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In this bonus episode, Max Chafkin sits down with Bloomberg social media reporter Kurt Wagner to talk about Wagner’s new book Battle for the Bird: Jack Dorsey, Elon Musk and the $44 Billion Fight for Twitter’s Soul.

So why DID Elon buy Twitter? Max and Kurt explore three theories, including that Musk bought Twitter to confound a guy tracking his private jet, in an attempt to answer that—and m...

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Over the past year or so, Elon Musk’s Starlink satellite system has become increasingly important—and along with that, valuable. It’s been in the news recently because Ukrainian officials said that Russia was using Starlink to help their military operations in occupied parts of Ukraine—something Musk himself has denied. At the same time, though, Musk has been vocal about his opinion that the US should not continue funding Ukraine i...

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Following a Superbowl attack ad, this week’s episode sees the crew discussing the challenges (and opportunities posed by) Autopilot and Full Self-Driving. 

Then they welcome Barry Ritholtz, host of the podcast Masters in Business and the founder of Ritholtz Wealth Management, to the studio for a wide-ranging conversation about Musk’s prowess as a manager and as a marketer.

See omnystudio.com/listener for privacy information.

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Lately, Tesla has been one of the stock market’s biggest losers. Since the beginning of the year, the company has dropped about $200 billion in market capitalization, making it the single-worst performing stock on the S&P 500. The spiral has come amid a storm of negative headlines—especially regarding slowing growth in electric vehicle purchases—a category Tesla has long dominated. Worse for Tesla, some of the most negative hea...

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Yesterday’s Delaware court ruling could cost Elon Musk more than just $55 billion. The scathing, 200-page decision—by the same judge who presided over a case that led to Musk paying $44 billion for Twitter—called out the billionaire CEO for failing to disclose his sway over supposedly independent board members. She went on to characterize the pay package as unfair to shareholders and voided it.

To analyze what this means for...

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Since 2019, Musk has promised that his company Neuralink, which is developing computer chips to be implanted in people’s brains, was close to performing an experimental surgery on it first human subject. And yesterday he could at last announce: “The first human received an implant from @Neuralink yesterday and is recovering well”  Having finally delivered on his prediction, Musk used the occasion to tease a proposed product name, T...

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January 23, 2024 27 mins

For years, Tesla fans and critics alike have produced mock bingo cards ahead of Tesla earnings calls. And so, in honor of Tesla’s next call, which will be held Jan. 24 after markets close, the Elon Inc. crew produced our own bingo game. This week we preview Tesla’s Q4 2023 earnings and introduce our picks for which Muskisms will carry the day. You can download a PDF of this quarter’s bingo card here.

In this episode we also recap ...

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This week, the crew is joined by Bloomberg tech reporter Davey Alba to discuss how Musk is increasingly engaging with memes and misinformation favored by Donald Trump and his supporters. In recent months, Musk has shown an openness to Trump’s claims that the 2020 election was stolen and that the Jan. 6 attack on the US Capitol was a not a failed insurrection, but instead a government conspiracy. He’s also promoted the idea that whi...

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January 9, 2024 28 mins

Were we talking about almost any other executive, the report by the Wall Street Journal over the weekend about Elon Musk’s alleged drug use would have qualified as a bombshell. The article contends the chief executive of SpaceX and Tesla has used a collection of substances. This, according to the Journal’s unidentified sources, has caused consternation within Musk’s companies, with Tesla board members and SpaceX executives privatel...

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Over the past decade, Elon Musk’s car company has transformed itself from a niche brand with a novelty product into a major automotive manufacturer and clear market leader. And yet, Tesla Inc.’s leadership position in electric cars is slipping. On Jan. 2, the company reported it delivered almost 485,000 vehicles to customers. The figure was in line with Wall Street expectations, but slightly less than that reported by China’s BYD C...

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December 26, 2023 38 mins

For better or worse, 2023 was the Year of Elon.

The world’s richest man entered the year humbled: Tesla’s stock had fallen precipitously over the previous 12 months, Musk had been forced by a Delaware judge to buy Twitter (since renamed X) at what looked like an inflated price (one he’d set himself, in what now looks like the world’s most misguided attempt at a weed joke)...

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December 19, 2023 30 mins

When Elon Musk announced his new AI chatbot “Grok” last month, almost everything about it looked like a publicity stunt or a vanity project or both. The product was seemingly built over a matter of months, it was only available to a small group of X users and its chief selling point was Musk’s promise it wouldn’t be constrained by the “woke mind virus.” He boasted that Grok’s chatbot was “based”—a slang te...

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For years, Elon Musk has fended off efforts by the United Auto Workers to unionize his factory in Fremont, California, where Tesla Inc. employs roughly 20,000 workers.

But in recent weeks, Musk has struggled to contend with a seemingly less formidable threat: a tiny contingent of Scandinavian mechanics. This determined group is creating serious problems for the company across northern Europe. Bloomberg Ne...

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December 5, 2023 32 mins

This time we assess the aftermath of an especially gonzo week in the life of Elon Musk—one in which the billionaire CEO delivered the first production units of his company’s latest vehicle (the Cybertruck), weighed in on his preferred candidates for the 2024 election (neither Donald Trump nor Joe Biden) and offered a message to the chief executive of one of America’s most beloved brands (“Go f— yourself”).

Such trash talk and wors...

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The first shipments of Tesla Inc.’s long awaited Cybertruck are expected on Thursday—a momentous event given the years of anticipation. Bloomberg senior reporter Dana Hull joins this episode of Elon, Inc. to discuss the futuristic truck and its four years of engineering and development delays. But first, we speak with reporter Marissa Newman about Elon Musk’s recent trip to the Israel-Gaza border.

See omnystudio.com/listener for pri...

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November 21, 2023 26 mins

It’s been about a week since X-owner Elon Musk ignited a firestorm by endorsing antisemitic and racist posts on his social media platform. Since then, X Chief Executive Officer Linda Yaccarino has been scrambling to contain the fallout as major advertisers like IBM, Sony, Discovery, Apple and CBS stopped or paused spending on the site. We take a look at what has happened.

Also, how does the OpenAI mess impact Musk?

See omnystudio.c...

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Emergency pod! We are back in the studio for a second time this week to discuss the fallout of recent X posts by Elon Musk. Musk—who often posts controversial material—has taken things a step further in recent days, openly praising racist and antisemitic posts.

See omnystudio.com/listener for privacy information.

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On Friday, SpaceX is scheduled to launch its Starship spacecraft for the second time. The first time yielded… mixed results. It was detonated within minutes of launch. In this episode we look back at what went wrong the first time, look ahead to the coming launch, and figure out what’s so difficult about space travel anyway. We also take a look at some recent statements from Elon on things like OpenAI and freedom of speech.

This e...

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