Introducing IVF Disrupted: The Kindbody Story

Kindbody, one of the largest fertility companies in the US, sought to disrupt egg freezing and IVF by combining spa vibes with Silicon Valley efficiency. The startup raised millions, opened dozens of clinics, and became a billion-dollar unicorn. But its ambition came with consequences. In IVF Disrupted: The Kindbody Story, reporter Jackie Davalos takes listeners beyond Kindbody’s millennial-friendly waiting rooms and into the clinics themselves, showing the sometimes-heartbreaking consequences of bringing the “move fast and break things” mentality to the business of creating life.

Visit Bloomberg.com/ivfdistrupted to learn more.

See omnystudio.com/listener for privacy information.

Episode Transcript

Speaker 1 (00:00):
I started trying to get pregnant about four years ago.

Speaker 2 (00:04):
Now we're getting a little bit older and a little
bit older, and it just kind of felt like that
opportunity to have kids the window could be closing.

Speaker 3 (00:11):
The women who walked through the clinic stores had a
common reason. Introducing kind Body a new generation of women's
health and fertility care. With a reader, kind Body promised
to revolutionize fertility care. We believe that going to the
doctor should feel like a visit with a trusted friend.

Speaker 4 (00:29):
My coworker we were walking past the kind Body and
she said, Oh my god, they're supposed to be really amazing.

Speaker 3 (00:35):
Backed by millions in venture capital and private equity, it
grew like a tech startup. Well, kind Body did help
women start families, it also left behind a stream of
disillusioned and angry patients.

Speaker 1 (00:48):
You think you're finally like with the right people in
the right hands, and then to find out again that
you're just not.

Speaker 3 (00:54):
For two years, I've investigated what happens when Silicon Valley's
style disruption. It's one of medicine's most intimate procedures. Bloomberg
and iHeart Podcasts present IVF disrupted. The kind Body story
We'll tell you about kind Body's rocket ship trajectory through
one of healthcare's fastest growing and least regulated fields, and

(01:16):
the patients who feel like they've paid the price.

Speaker 4 (01:19):
Don't be fooled.

Speaker 3 (01:21):
Don't be fooled by what.

Speaker 1 (01:22):
All the we will fool by all the bright and shiny.

Speaker 3 (01:27):
Listen to IVF Disrupted The kind Body Story on the
iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.