Proposed - Guidelines and Best Practices for the Use of Text-to-Speech (TTS) in Audio Description

Explanation of the Enclosed document

In alignment with the principles established in ACB Resolution 2021-22, which affirms the organization's support for the use of human voices in audio description, the following document entitled "Guidelines and Best Practices for the Use of Text to Speech (TTS) in Audio Description is proposed for adoption by the membership of the American Council of the Blind and will be introduced as a motion on Wednesday June 24. This document provides updated, actionable guidance to ensure that when TTS is used, it meets high standards of quality, transparency, and inclusion, and that it is never employed in ways that diminish accessibility or audience experience. The standards herein are intended to supplement the 2021 resolution by addressing current technological trends while upholding ACB’s core values.   American Council of the Blind Audio Description Project

Explanation of the Enclosed document In alignment with the principles established in ACB Resolution 2021-22, which affirms the organization's support for the use of human voices in audio description, the following document entitled "Guidelines and Best Practices for the Use of Text to Speech (TTS) in Audio Description is proposed for adoption by the membership of the American Council of the Blind and will be introduced as a motion on Wednesday June 24. This document provides updated, actionable guidance to ensure that when TTS is used, it meets high standards of quality, transparency, and inclusion, and that it is never employed in ways that diminish accessibility or audience experience. The standards herein are intended to supplement the 2021 resolution by addressing current technological trends while upholding ACB’s core values.

American Council of the Blind Audio Description Project Guidelines and Best Practices for the Use of Text-to-Speech (TTS) in Audio Description

June 2025

Submitted by: ACB Audio Description project Steering committee and endorsed by the ACB Advocacy Steering committee

Introduction

Audio Description (AD) provides blind and low vision individuals with vital access to visual media. Traditionally, human-voiced narration has set the gold standard for AD, offering expressiveness, emotional nuance, and clarity. Thus, the American Council of the Blind supports the use of human-voiced audio description as the preferred mode of its provision for consumers. (Resolution 2021-22). As advances in Text-to-Speech (TTS) and AI-generated voices become more prevalent, it is critical to ensure that their use maintains and never diminishes the quality, dignity, and accessibility of Audio Description. This document outlines the American Council of the Blind’s (ACB) Guidelines and Best Practices for the responsible use of TTS in Audio Description.

Core Principles

• Equity of Access: Blind and low vision individuals must receive a media experience that is as equivalent as possible in richness, clarity, and engagement to that of sighted audiences. • Human Centric Quality: Human voiced Audio Description remains the gold standard. • Responsible Technology Use: Where TTS is used, it must meet or approximate the quality standards of human narration. • Transparency: Audiences must be informed when TTS is used. • Inclusion: Blind and low vision individuals must participate in and be a part of the evaluation and quality control of AD projects, including AD scripts. Guidelines for TTS in Audio Description • Voice Quality: Natural, human like intonation. Avoid robotic or mechanical delivery. Emotional tone should match the context of the scene. Ensure clear articulation and consistent pronunciation, especially for names, technical terms, and cultural references. • Timing and Pacing: Proper synchronization with on-screen action. Use natural pausing and breathing patterns to support listener comprehension. • Pronunciation and Clarity: Accurate pronuncia