About this Episode:
In this episode, Rev Ciancio, Co-founder of Handcraft Burgers and Brew and Head of Revenue Marketing for Branded Hospitality Ventures, shares his journey in the hospitality industry and provides valuable marketing tips for restaurateurs. He discusses the importance of content creation and leveraging social media platforms like Instagram and TikTok. Rev also emphasizes the significance of collecting emails and using SMS marketing to engage with customers. Additionally, he highlights the upcoming Restaurant Growth Summit and his other ventures, including a children's book. Overall, Rev's insights and anecdotes provide valuable lessons for those in the restaurant industry. Takeaways: - Content creation is a powerful tool for marketing in the hospitality industry. - Collecting emails and leveraging social media platforms like Instagram and TikTok can help restaurants engage with customers. - SMS marketing is an effective way to reach and communicate with customers. - Playing to your strengths and focusing on what you're good at can lead to success in the restaurant industry. - The Restaurant Growth Summit and other industry events provide valuable opportunities for learning and networking.
Timestamps:
00:00: Introduction and Background 02:42: From Music Business to Hospitality 06:22: The Power of Content 10:31: Lessons from Past Mistakes 14:13: Marketing Strategies for Restaurants 19:28: Collecting Emails for Restaurants 21:57: Leveraging Social Media for Restaurants 27:54: Using SMS for Restaurant Marketing 30:18: Branded Hospitality Ventures 35:31: Rev's Children's Book 40:47: Anecdotes and Case Studies 43:39: Importance of Trying and Learning 44:08: Introducing Babu: A Commission-Free Marketplace 45:33: Free Marketing Resources 46:29: Wrap-up and Next Steps
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