S2E31 - Bite’s Kiosk Innovation and Automation with CEO Brandon Barton

About the Episode

Bite is a self-service software company that specializes in kiosk ordering for restaurants. Their goal is to enhance and elevate hospitality by providing a guest-centric experience. Kiosks offer benefits such as reduced wait times, personalized recommendations, and the ability to switch languages. While the COVID-19 pandemic initially slowed down the adoption of kiosks, they are expected to become a standard feature in fast-casual and quick-service restaurants. Menu engineering is an important aspect of kiosk ordering, allowing for dynamic placement of items and personalized suggestions. The future of digital ordering includes advancements in personalization, loyalty programs, and revenue management.

Takeaways

• Kiosk ordering offers benefits such as reduced wait times and personalized recommendations.
• Kiosks are expected to become a standard feature in fast-casual and quick-service restaurants.
• Menu engineering is an important aspect of kiosk ordering, allowing for dynamic placement of items and personalized suggestions.
• The future of digital ordering includes advancements in personalization, loyalty programs, and revenue management.

Timestamps

00:00 Introduction and Background 01:20 What is Bite? 02:40 Brandon's Background in Hospitality 05:17 Experience at Resy 10:10 Joining Bite 13:05 Challenges and Solutions for Bite 18:30 Pushback and Benefits of Kiosks 20:48 The Evolution of Digital Ordering 23:07 Facial Recognition and Personalization 25:33 Customer Journey and Success Stories 29:44 Menu Engineering and Dynamic Pricing 34:36 The Future of Bite and Automation 36:27 Advice for Entrepreneurs in Hospitality Tech