About the Episode
Sebastian Stahl, CEO and Founder of Breadth Marketing, shares his journey in the restaurant industry. He started developing a taste for the business in college and opened his first restaurant in Guatemala City in 2005. After facing challenges and learning valuable lessons, he opened a full-service restaurant in Miami's Wynwood area. However, due to various factors, he had to find a partner or sell the restaurant. He connected with a chef who was looking for a larger space and they made a deal within three months. The new concept, a mix of fast-casual and full-service, became successful and is still thriving today.
Sebastian Stahl also shares his journey from running multiple restaurant concepts to starting a restaurant marketing agency. He emphasizes the importance of strategy and building a database for effective marketing. Sebastian also discusses the need for restaurants to invest in technology to streamline operations and control costs. He advises restaurateurs to focus on building a sustainable brand by investing in processes and systems from the beginning. Sebastian highlights the value of branding and long-term planning for restaurant success.
Takeaways
- Starting a restaurant requires a deep understanding of operations, marketing, and finances.
- The restaurant industry is challenging, with many factors that need to align for success.
- Opening a restaurant in different locations, such as Latin America and the US, comes with unique challenges and costs.
- Partnering with the right people and learning from experienced professionals can greatly contribute to the success of a restaurant.
- Flexibility, adaptability, and a willingness to learn are essential qualities for restaurant owners and operators. Invest in strategy and build a database for effective marketing
- Utilize technology to streamline operations and control costs
- Focus on building a sustainable brand by investing in processes and systems
- Prioritize branding and long-term planning for restaurant success
Timestamps:
00:00 Introduction and Backstory 04:03 Dealing with Unexpected Challenges 08:38 Sebastian's Experience and Transition to Restaurant Industry 15:25 Takes on the Pros and Cons of Fast Casual vs FSR 17:30 How Breadth started 23:19 Challenges in Restaurant Marketing 28:41 Early Days of Breadth Marketing 29:55 Strategic Planning and Social Media Management 34:50 Ideal Customers for Breadth Marketing 36:54 Recent Wins in Restaurant Marketing 39:39 Tips for Building a Sustainable Brand 43:03 Emerging Tech and Innovations 45:04 Advice to fellow Entrepreneur 47:48 What's Next for Breadth Marketing 48:58 Where to Find Breadth Marketing and the Book
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.