S2E42 - Strategies on How to Keep Customers Coming Back with Zach Goldstein

About the Episode

In this episode, Zach Goldstein, Founder and CEO of Thanx, discusses the creation and purpose of his guest engagement platform designed for restaurants. Thanx aims to drive customer lifetime value through data-driven insights, focusing on loyalty programs, data capture, marketing automation, and data visualization.

Zach highlights successful loyalty programs from brands like Velvet Taco, Chipotle, and Taco Bell, and introduces the concept of "Loyalty 3.0." He also explores the transformative role of AI and machine learning in personalizing customer experiences, the importance of CRM in marketing, and the future of guest engagement solutions.

Thanx offers modular, point-of-sale agnostic solutions to help restaurants achieve their business goals and stand out in a competitive market.

Takeaways

• Thanx is a guest engagement platform for restaurants that focuses on driving customer lifetime value.
• Data is crucial in understanding customer behavior and driving repeat visits.
• Thanx offers loyalty programs, data capture, marketing automation, and data visualization solutions.
• The platform aims to make data-driven marketing easy for small businesses and is point-of-sale agnostic.
• Thanx works with mid-market and enterprise brands in the restaurant industry. Thanx helps restaurants drive repeat business and increase customer lifetime value through personalized marketing and rewards.
• The company focuses on understanding guests as individuals and tailoring marketing efforts to their specific preferences and behaviors.
• Thanx offers a modular solution that integrates with other restaurant tech systems, allowing for customization and flexibility.
• Restaurants should evaluate solutions based on their ability to achieve business goals and provide long-term value, rather than just feature checklists.

Timestamps

00:00 Introduction 01:19 Overview of Thanx 03:38 The Challenge of Driving Repeat Visits 06:35 Measuring Success in Guest Engagement 09:16 Where Thanx Evolve to: Digital Ordering and Customer Data 11:33 Who's a Good Fit Customers for Thanx 12:42 Walkthrough Experience Using Thanx 16:26 Clients Success Story 20:00 How CRM works on Thanx 23:30 Future Ideas Thanx Working on 26:28 Where to Draw the Line in Personalized Marketing 29:11 Advice to Restauranteurs for Looking Solutions 33:21 Choosing Solutions Based on Business Goals and Long-Term Value 36:16 What's Next for Thanx 38:22 Where to Find Thanx