About the Episode
In this episode, Angelo Esposito interviews Eitan Koter, Co-CEO of Vimmi, discussing the evolution of video commerce and its impact on marketing strategies.
Eitan shares insights on the importance of authenticity in video content, the rise of live shopping, and how businesses, especially in the restaurant industry, can leverage video to engage customers and drive sales.
The conversation also touches on innovations in video technology and future trends in the industry, emphasizing the need for businesses to adapt to the changing landscape of video marketing.
Takeaways
- Video has evolved from broadcast TV to digital platforms.
- Authenticity in video marketing is crucial for engagement.
- Creating a community around your brand enhances customer loyalty.
- Live shopping is a growing trend in e-commerce.
- Short-form videos are effective for various industries.
- User-generated content is valuable, but employee-generated content can be even more impactful.
- Consistency in content creation leads to better results over time.
- Restaurants can use video to share their story and connect with customers.
- Innovative tools are available to simplify video production.
- The future of video commerce is driven by technology and consumer behavior.
Timestamps
00:00 Digital Video Transition Leadership 05:34 Universal Appeal of Short-Form Videos 08:44 Video Strategies for Customer Engagement 11:25 Exploring Employee Generated Content Strategies 14:44 "Focus on Authentic Content" 17:51 "Power of Video Leverage" 22:03 Engage Audience with Content Variety 25:21 "Dish Highlighting: Engage and Share" 28:48 Promos and Links for Vimmi Launch 29:31 AI-Driven Sales Acceleration Innovation 31:44 Future Trends in Video Commerce
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!