10-Minute Ecom

10-Minute Ecom

Ecommerce professionals share tips and tactics that they've personally seen work to increase digital revenue, website conversion, customer loyalty, etc. 10-Minute Ecom is the most valuable podcast in the world for Ecom professionals!

Episodes

S02 E13 - Ecommerce Expert Paul Drecksler on 9 Mistakes to Avoid with Affiliate Marketing

March 1, 2024 • 26 mins
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S02 E12 - Ecommerce Brand Advisor Tim Hines on Taking an Anti-AI Approach

March 1, 2024 • 16 mins
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S02 E11 - Ecommerce Senior Director Kyle Moloo on Dropping New Products During Sales

February 28, 2024 • 13 mins
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S02 E10 - Chief Strategy Officer Ashley Wahl on 360 Omnichannel Marketing Campaigns

February 26, 2024 • 17 mins
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S02 E09 - Ecom Pro Josh Justice on How to Improve Organic Ranking on Amazon

February 23, 2024 • 15 mins
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S02 E08 - Global Head of Product Marketing Steve Winkler on How to Simplify at Scale

February 22, 2024 • 19 mins
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S02 E07 - Ecommerce Strategist Vinny O'Brien on a Trading Approach to Executing Ecom

February 21, 2024 • 21 mins
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S02 E06 - Group Ecommerce Director Oliver White Discusses Unit Economics

February 20, 2024 • 15 mins
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S02 E05 - Marketing Manager Julia Kinner on Segmentation & CLTV

February 14, 2024 • 12 mins
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S02 E04 - Head of Growth Rita Zahir on Knowing the Customer

February 13, 2024 • 15 mins
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S02 E03 - Head of Product, Estee Goldschmidt, on Upsells

February 8, 2024 • 13 mins
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S02 E02 - VP of Strategic Alliances James Denker on Resourcefulness

February 7, 2024 • 18 mins
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S02 E01 - Ecommerce Director Ashlee Anderson on CRO for Organizations of All Sizes

February 6, 2024 • 13 mins
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S01 E17 - Data Migration Expert Gilbert Barajas Discusses Replatforming

January 16, 2024 • 15 mins
Guest: Gilbert Barajas, Data Migration ExpertHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Gilbert shares from his extensive experience in data migration and replatforming in his last role at BigCommerce, and his new role with several of his former colleagues. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic...
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S01 E16 - Ecommerce VP Glen Swindell Discusses Fractional Roles in Ecom

January 11, 2024 • 14 mins
Guest: Glen Swindell, Founder & CEO, OrangeCore GroupHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Glen discusses fractional roles in Ecommerce, including how they typically work, the benefits and challenges associated, as well as how to discover new fractional opportunities. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new ...
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S01 E15 - Ecommerce Head Phil Irvine on Merchandising Strategies for New Products

January 10, 2024 • 18 mins
Guest: Phil Irvine, Ecommerce Head, MOJOHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Phil discusses the case study for MXXN (pronounced “moon”), a new brand and set of products that he is leading the charge to merchandise and grow. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic that can help y...
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S01 E14 - Ecommerce CRO Tim Wilson on Fundamentals & Launching New Products

January 9, 2024 • 13 mins
Guest: Tim Wilson, Chief Revenue Officer, ProductWindHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Tim discusses the importance of paying attention to Ecommerce fundamentals, as well as how to leverage social to launch new products faster and more effectively. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and different tactic...
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S01 E13 - Ecommerce Product Director Kyle Treece Discusses Triggered Events

January 4, 2024 • 20 mins
Guest: Kyle Treece, Director of Product Management, Bed Bath & BeyondHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Kyle discusses how triggered events form the foundation of Bed Bath & Beyond’s effective customer identification and personalization strategy. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and diffe...
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S01 E12 - Ecommerce SVP Justin Christianson on How to Listen to Customers & Split Test

January 3, 2024 • 14 mins
Guest: Justin Christianson, SVP Ecommerce, Conversion FanaticsHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Justin shares his experience setting up sites to listen to customers while delivering value to those customers via split testing, while also delivering value to the business by collecting email addresses. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Eve...
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S01 E11 - Ecommerce Director Brendan Lilly on How to Use FAQs & FUDs Sessions

January 2, 2024 • 11 mins
Guest: Brendan Lilly, Director Ecommerce, F.W. Webb CompanyHost: Andrew Figgins, Founder, AOV Lab Episode Synopsis:Brendan shares his experience operating team “FAQs and FUDs” team sessions, as a way to engage his Ecommerce team in improving the customer experience. Transcript: [00:00:15] Andrew: Hello Ecommerce fans, and welcome to 10-Minute Ecom, an AOV Lab podcast. Every episode, we break down a new and differen...
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