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October 2, 2025 15 mins

TikTok is the most influential media platform for Australians under the age of 25. It’s where millions now get their news - whether they realise it or not. 

But the app is no longer just a cultural force. It’s now at the centre of a global power struggle - between China – and Trump’s America, over who gets to control the algorithm.

In the US, a Trump aligned group of investors is taking over TikTok’s American operations, raising questions about how one platform could influence the political views of an entire generation. 

Today, Associate Editor at Crikey, Cam Wilson, on Trumpification of TikTok.

You can read Cam’s reporting at Crikey.


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Guest: Associate Editor at Crikey, Cam Wilson

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
I'm Daniel James and you're listening to seven Am. TikTok
is the most influential media platform for Australians under the
age of twenty five. It's where millions now get their news,
whether they realize it or not. But the app is
no longer just a cultural force. It's now at the
center of a global power struggle between China and Trump's

(00:23):
America over who gets to patrol the algorithm in the US,
Sir Trump Aline, a group of investors is taking over
TikTok's American operations, raising questions about how one platform could
influence the political views of an entire generation.

Speaker 2 (00:38):
TikTok was the essentially only major social media platform that
wasn't owned by Maga sympathetic doing air from America, and
now it is for American users today.

Speaker 1 (00:51):
Associate editor at Krackey Cam Wilson on the trapification of
TikTok It's Friday, October three.

Speaker 2 (01:08):
Cam.

Speaker 1 (01:09):
Is there a particular type of news or topic that
travels best on TikTok or does that really depend on
the user's own personal feed?

Speaker 2 (01:16):
Users have very very personalized feeds, and so every person's
feed is very different. But the stuff that tends to
break through are those kind of monoculture events, and those
kinds of events are increasingly rare, but you know, things
like the Charlie Kirk assassination. But it's also subject to
the dynamics that affect many other things on social media

(01:38):
and the Internet, which is, if something is video, it's
going to go better on TikTok because you need the
footage actually see something. And also things that encourage reactions,
people responding conflict. Those are the kinds of things that
are more likely to bubble through. You know what's about them,
maybe nitty gritty of policy details and more about the fights,

(01:58):
the things that is dividing people. That is the stuff
that naturally bubbles to the top. Pure because of the
way that these platforms like TikTok.

Speaker 1 (02:05):
Work, And what about the design of TikTok itself, how
has that influenced and changed the way other social media
platforms work.

Speaker 2 (02:13):
Yeah, I mean TikTok has all led this trend that's
taken over a social media I think it's pretty fair
to say we are in a post social media world.
The idea of Facebook connecting you to your friends, your family,
your local community, the people who you know is kind
of over I think like in fact, so TikTok kind
of led this new era of what it means to

(02:35):
have social content, and it said, we don't really care
that much about who you say you are follow. We're
going to use these other signals to determine what to
show you because we actually think it's more engaging. We
know you say that you want, but when we give
you the stuff that you really want that we think
will interest you.

Speaker 1 (02:53):
And so now there's a battle layer of the future
of TikTok as a company, and it's framed as a
battle between Washington and China over ticked off being a
national security threat. So sit this Dan and tells where
this battle begins.

Speaker 2 (03:06):
Yeah, I mean it really throughout its whole history, as
soon as it became clearly an ascendent major platform, it
has faced scrutiny and criticism because of its link to
the Chinese Communist Party, and particularly in the US, with
I think one hundred and seventy million users now in
the US, so an astronomical amount. It faced scrutiny on

(03:28):
two areas. The first one is this idea of data
that it's collecting from its users, so you know, whenever
you log on your location other information about your device
that is going to TikTok, that's going to buy dance,
and the kind of accusation has always been that it's
going to the Chinese Communist Party. The second thing is

(03:50):
this idea of it as a propaganda tal and you
can consider it like, you know, the eight million Australians
one hundred and seventy million US users, this app has
a director line into all their lives and it is
able to show them content that is actually failure paid
to anyone else. Like all of that feeds instinct to

(04:10):
be different. It's very hard to know from the outside.
It's not like television with you to tune in and
see whatever and else is watching, or check the TV
guide or whatever. And there's always been this idea that
the rules of the platform makes could be used full
of various purposes. And so this idea that it represents
a threat to national security because there could be people
leaning on people and buydownce to encourage certain content to

(04:33):
be shown to users, like, for example, content critical of
their governments, or that it could be used to censor
content that was critical of the Chinese government. You know,
viewing it not just as a kind of data extraction
operation potentially, but also something that could be used to
push certain messages with very little scrutiny. Has made all
of people uneasy about it.

Speaker 1 (04:56):
And so what is the US government done about that.

Speaker 2 (05:00):
Of TikTok? And US Congress goes back to twenty twenty
when there was a review into TikTok by the American
government about the idea of it being a potential national
security threat, saying that either TikTok has to divest and
pass over its ownership to American owners or will ban it.
And the result of that was that TikTok signed this

(05:22):
very bizarre deal with Oracle, which is own and run
by Larry Ellison A crump BELLI yeah exactly, and Oracle
would host American TikTok user data in America and also
have some kind of oversight role into its algorithm, its
secret source. It didn't really address the underlying concerns. You know,

(05:46):
data that's physically alb in America can still be accessed
in China, as it turns out was the case when
by Dance reportedly access the data of a American.

Speaker 3 (05:55):
Journalist Bite Dance, TikTok's parent has acknowledged four employees inappropriately
obtained data of some US TikTok users, including two journalists.
In a statement, the company condemned the actions of those involved,
and so they're no longer employed. But that's no reassurance
for the minder.

Speaker 2 (06:12):
And then this ambient concern over TikTok continued through the
Biden presidency until it was credited that the October seventh
attack revitalized interest in TikTok. From Congress was the accusation
that the content that was being shown to TikTok users

(06:33):
was leading to a rise in pro Palestinian sympathy in
young Americans.

Speaker 4 (06:38):
Every thirty minutes that someone watches TikTok every day, they
become seventeen percent more anti Semitic, more pro Hamas. Based
on doing that, we now know that fifty percent of
adults eighteen to twenty five think that Hamas was warranted,
and what they did with Israel, that's a problem.

Speaker 2 (07:00):
Whether that's true, I think is far from proven. I
don't think that we've ever seen really conclusive evidence that,
for example, you know that there was a company directive
to promote certain points of views about the Israel Gaza conflict,
but regardless, this fervor led to the bipartisan support for

(07:22):
the bill. The bill passed that TikTok needed to be
under American ownership or face a ban by January nineteen,
twenty twenty five, coincidentally, the day before Donald Trump was
sworn in, and when Trump came in, he delayed the
ban a number of times until recently. The final deal
that was carried out by the Trump.

Speaker 1 (07:42):
Administration after the break Trump talk so came Last year,
the US Congress passed a law that said foreign adverse
recontrolled apps like TikTok need to divest or be banned.

(08:05):
And now Donald Trump assigned an executive order that would
pave the way for an American run version of TikTok.

Speaker 5 (08:12):
Next, sir, we have an executive order on TikTok. From
the first days of your administration. You've charged a team
from your administration, led by Vice President Vance, with ensuring
that we can preserve TikTok as a platform for the
one hundred and seventy million Americans who use it, while
ensuring that their data is properly protected as required by law.

Speaker 2 (08:30):
With this executive or.

Speaker 1 (08:31):
So, can you just explain what this executive order sets out.

Speaker 6 (08:34):
Yeah, so we are now close to the year of
truck talk, where there is an American owned entity that
will license a version of TikTok's algorithm.

Speaker 7 (08:49):
You know, it's run by American investors and American companies,
great ones, great investors, the biggest you don't get bigger,
I don't imagine.

Speaker 2 (08:58):
And maybe there has also been discussions about retraining or
you know, essentially fiddling around it and having its own
twist on that algorithm. So that recipe that's deciding what
to show uses. But from what we know about it,
by dance, the company that has owned TikTok until recently
will now be a minor owner in a US entity

(09:19):
that will control the US operations. The major owners are
Oracle that I mentioned before, which is run by a
very close Trump ally who's been involved before, but now
his role has grown in it.

Speaker 7 (09:31):
You'll see a list have you seen all this yet
of the people, well you've been reading about that. Yeah,
it's it's I know, Michael Dell's involved, and Rupert Murdocks involved,
and a lot of and let's say we have probably
four or five absolutely worldless investors that love the country

(09:52):
and they made a lot of money with the country, And.

Speaker 2 (09:54):
So these are a group of all Trump aligned figures
who are, you know, very rich people who involved in
a whole bunch of other things, who now have some
kind of control over TikTok. We just really don't exactly
understand how it works, but it's it's fair to say
that they will have some kind of influence over how

(10:15):
TikTok works in America for American users.

Speaker 1 (10:18):
So we're saying a shift from a Chinese government aligned
ownership to a Trump aligned ownership. What do you think
that will mean for the type of news that we
see on TikTok from now on.

Speaker 2 (10:28):
I think that we should expect it to change in
some way, and I don't know how. When Trump was
signing the executive order, he joked about it being one
mega content, was his line.

Speaker 7 (10:38):
I always liked MAGA related. If I could make it
one hundred percent Mega related, it's actually a good question,
but I would. Yeah, if I could make it one
hundred percent mega, I would. But it's not going to
work out that way, unfortunately. No, everyone's going to be
treated fairly every group.

Speaker 2 (10:56):
We have seen that Trump has shepherded various traditional media
properties to his allies, including Larry Elson's son, who recently
bought Skydance, which is a big media company that has
recently merged with Paramount and owns a lot of popular

(11:16):
American media properties, including NBC News. They're also apparently looking
to buy Warner Brothers, so there was an enormous amount
of cultural reach and popular properties that it currently owns
and potentially could own, And David Elson has expressed that
he would like to rejig NBC News to represent a

(11:37):
more conservative point of view. He's a very strong pro
Israel advocate, and it's believed that he'd like to see
that opinion reflected in the properties that he owns as well.
So it wouldn't be crazy to imagine that that same
thing would happen with TikTok. We're seeing, you know, all
of these very very powerful companies that have a lot
of cultural influence being shepherded into their hands of people

(12:01):
who are closely aligned with Trump. So it is, I think,
a pretty significant change in an environment that was already
pretty homogenous in terms of its ownership. The few holdouts,
it seems like, are now being shepherded away and the
keys to the kingdom are being handed over to the
friends of the King.

Speaker 1 (12:19):
And cam it seems like maybe the next generation would
escape the influence of the Murdock Empire. In the past,
they've been notoriously bad at speaking to younger audiences, remember
the MySpace moment. Of course, Yes, But in getting a
stake in TikTok, is there a sign their influence over
the next generation will actually increase?

Speaker 2 (12:41):
I don't know, so I think, you know, one of
the great strengths of News corp In particularly in Australia
in the US as well is the way that it
is able to use its influence for its own corporate interests.
So wouldn't surprise you that if they got their hands
on some kind of control over a social media platform
that so far they've not really had any control over,
that they use it to promote themselves, promote their other properties,

(13:04):
promote their ideological views. It wouldn't surprise me at all.
That being said, the reason they'm cautious is that one,
as far as I know, they're not a major owner.
The second thing is that there are a whole bunch
of owners, and I think that you know, while people
like political influence, they also have brought in because it's
a money making operation as well. Anything that could threaten

(13:25):
the popularity of it, would, you know, not just affect
the Murdocks, but also other people as well. I understand
why people are alarmed, but I think that there is
a balance of these owners of this new Trump talk
what a balance like, of course they want to if
further there. They're ideological mission. We've seen that, I think
with many of their owners. But they're also business people

(13:46):
who've brought into something that could make them a lot
of money. And like you know, at the end of
the day, it's sometimes it's hard to with all the
business leaders who are expressing fuelty to the Trump administration,
father exactly know whether that is, you know, from from
or from the bottom line. I think it's worth paying
attention considering how those goals might influence each other. Follow

(14:08):
the money, follow the money, follow the feed of the money.

Speaker 1 (14:11):
Thanks so much for your time, Cam, need you. Also
in the news, Aaron Patterson will appeal her triple murder conviction.
The fifty one year old was found guilty by a

(14:33):
jury and sentenced to life from prison with a thirty
three year non parole period for killing her in laws
Don and Gal Patterson, as well as Heather Wilkinson. Patterson
has a new barrister, Richard Edney, who made the announcement yesterday.
He did not outline grounds for appeal and no documents
have been lodged yet. And Australia and part of New
Guinea have signed a major defense deal, agreeing to defend

(14:55):
each other and increase military cooperation. P and G citizens
will also able to join the Australian Defense Force, and
Australians will be able to serve alongside P and G troops.
The deal is designed to stem China's influence in the
region and comes as the Albanese government moves ahead on
a number of other similar agreements with Pacific neighbors. Seven

(15:16):
Am is a daily show from Solstice Media. It's made
by Atticus Bastow, Chris Dangate, Daniel James, Ruby Jones, Sarah mcveee,
Travis Evans and Zodnfecho. Our theme music is by Ned
Beckley and Josh Hogan of En Below Bordeo. We'll be
back tomorrow with a Saturday episode wrapping up all the
biggest political moments of the week, with New Daily's contributing

(15:40):
editor Aman Ramikus.

Speaker 2 (15:42):
See you then,
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