In this podcast, we drop you inside a Tony Robbins Business Mastery seminar for a 1-hour masterclass in how to build a brand that not only changes the game but empowers your customer base.
You’ll hear Tony Robbins in a dynamic interview with the co-founders of BOOMCHICKAPOP, a wildly successful natural and organic popcorn brand that completely disrupted the snack industry.
Angie and Dan Bastian were looking to put aside some money for their kids' college fund when they started a small kettle corn business out of their garage. Initially selling popcorn at outdoor events, including Minnesota Vikings games, the couple soon took their popcorn to Trader Joe's, Target, and Costco – gaining a crash course in how to operate a business along the way. The real game changer took place when the then-named Angie's Kettle Corn embraced a bold new identity: BOOMCHICKAPOP.
Angie retired from being a nurse practitioner and Dan from a history teacher and baseball coach to run their company full time. And after years of commitment and sacrifice, the Bastian's sold their business in 2017 to Chicago-based Conagra Brands for $250 million.
In this candid conversation, the couple reveals how facing their fears and connecting to their customer base in a fresh and empowering way led to their ultimate success.
Show Notes:
[1:47] Introduction to Angie and Dan Bastian
[3:42] How Angie and Dan met
[6:48] Angie and Dan attend Tony’s Unleash The Power Within
[7:41] Facing your fears
[10:14] Starting a business as a couple
[14:37] Being thought of as crazy
[16:07] Gaining proximity to the Minnesota Vikings
[17:13] Importance of building bonds
[20:20] To gain a seat at the table, you must commit everything
[21:35] Say yes to every opportunity
[26:07] There’s always a solution
[30:22] Raising private equity
[32:32] Only 2.5 seconds to capture a consumer’s attention
[33:35] Coming from a position of empowerment
[37:04] Origin of the BoomChickaPop name
[40:39] Talking directly to consumers
[42:56] Dividing labor as a couple
[45:08] Maintaining a relationship despite stress
[47:20] Selling the company
[49:22] How it felt to distribute funds to colleagues
[51:59] Committing to business relationships
[57:33] Audience question from Javier: What was the process of selling your company?
[1:00:29] Audience question from Aaron: What was your goal for the company?
[1:03:56] Audience question from Kaley: How did you feel when you sold the business?
[1:06:11] Audience question from Annabelle: What kept you going through the tough times?
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.