Now on Spotify Video! When Hala Taha started her podcast as a side hustle, she struggled with the same challenges most creators face: low discoverability, no clear path to monetization, and limited marketing know-how. Determined to succeed, she mastered the business side of podcasting by learning SEO, social media growth, and sponsorship strategies. This transformed Young and Profiting into a top-ranked show and led to the launch of YAP Media Network. In this episode, Hala joins Lori Harder on the Girlfriends & Business event to share unbeatable marketing strategies for transforming a podcast into a profitable business.
In this episode, Lori and Hala will discuss:
(00:00) Introduction
(02:00) Hala's Origin Story and Podcasting Journey
(09:00) Podcasting Evolution and Digital Trends
(11:44) Video Marketing Strategies and Podcast SEO
(17:08) Secrets to Ranking High on Apple Podcasts
(19:36) Effective Podcast Monetization Strategies
(23:40) Podcast Sponsorships and Marketing Conversions
(27:46) Networking and Guest Booking Strategies
(30:38) Q&A: Mastering the Business of Podcasting
Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She’s the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur.
Sponsored By:
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Resources Mentioned:
Hala’s Podcast, Young and Profiting: bit.ly/_YAP-apple
Hala’s Agency, YAP Media: yapmedia.com
Earn Your Happy by Lori Harder: bit.ly/EYH-apple
Active Deals - youngandprofiting.com/deals
Key YAP Links
Reviews - ratethispodcast.com/yap
YouTube - youtube.com/c/YoungandProfiting
LinkedIn - linkedin.com/in/htaha/
Instagram - instagram.com/yapwithhala/
Social + Podcast Services: yapmedia.com
Transcripts - youngandprofiting.com/episodes-new
Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Content Marketing, Online Marketing, Marketing Podcast