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December 17, 2025 • 36 mins

What does it really take to turn technology investments into real business outcomes? 🤔 In this episode of A Profound Sit Down, host Kevin Busza, COO of Profound Technologies, sits down with Katie Scott, Founder & CEO of Pontem Tech Partners, for a candid, insightful conversation about the intersection of technology, customer experience, and execution. Together, they unpack why so many organizations regret technology purchases, how misalignment between business and IT derails even the best strategies, and why execution—not slide decks—is where transformation actually happens. Katie shares how Pontem bridges strategy and execution, why vendor neutrality matters, and how cloud contact centers, AI, and data are reshaping revenue, employee experience, and customer trust. You’ll also hear about: Why customer experience IS the business The real impact of AI agents, data, and knowledge management How IT and business leaders can finally get aligned Lessons from the MidAtlantic Forum and its peer-driven leadership model What it takes to future-proof your workforce in an AI-driven world If you’re a CXO, IT leader, or business decision maker navigating AI, cloud technology, or customer experience strategy, this conversation is packed with practical insights you won’t want to miss. Tune in and learn how alignment—not just technology—drives lasting results.

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