Why Construction Data Is Broken — And How Smortr Is Fixing It?

In this conversation, Yashasvini Gopalan, co-founder of Smortr, shares her journey from aspiring architect to entrepreneur in the construction tech space. She discusses her early inspirations, challenges during architecture school, and the transition to the U.S., where she explored B2B marketing and product development. Yashasvini explains the inception of Smortr, highlighting the urgent need for better data management in the construction industry. She dives into product validation, overcoming PDF-heavy workflows, and how customer feedback shapes product iterations. The episode closes with insights on the future of construction tech and advice for young entrepreneurs.

 

Takeaways

• Yashasvini’s early inspiration came from observing how architecture impacts people’s lives.
• Architecture school built her foundation for understanding complex systems.
• Transitioning to B2B marketing unlocked new perspectives on data fragmentation.
• Smortr was born from the need for better construction data management.
• Problem discovery required deep engagement with industry professionals for validation.
• Product building is iterative — constant learning and adaptation are critical.
• Managing large PDF-based workflows is a major pain point in construction tech.
• Her advice for aspiring founders: embrace software and technology early.
• Networking is invaluable; many are willing to help if approached.
• The future of construction tech is promising with innovative startups emerging.

 

Chapters

00:00 – Journey to Architecture and Early Influences 03:04 – Challenges in Architecture School 04:43 – First Company and Industry Exposure 05:21 – Transition to the U.S. and Marketing Insights 06:42 – UI/UX Skills from Architecture 07:38 – The Birth of Smortr 09:32 – Customer Discovery and Validation 10:45 – Learning from Challenges 12:10 – Innovations in Construction Tech 15:30 – Product Walkthrough and Vision 17:02 – Challenges in Product Development 17:55 – Inspirations and Role Models 18:56 – Advice to Younger Self 19:53 – Mentorship and Support 21:25 – Starting a New Venture 22:19 – Rapid Fire Round 23:53 – Future of Construction Tech

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