Today, we discuss high-level principles for your affiliate measurement (analytics) strategy. We’ll cover the 2 big questions your dashboards should be answering, we dig into 9 metrics you might not be watching, and we hit on the importance of connecting marketing stage and performance stage data.
Timestamps:
(00:00) True North (01:34) Driving questions (01:53) Delivering for your partners (04:26) Partners delivering for you (06:35) Combining data sources (09:34) Effective dashboards (16:49) 9 key metrics to watch (22:26) Wrap up
Where to find Carlos:
Find Us:
Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
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