We chat with Kevin Bennett, a successful entrepreneur who helped grow Caribou to a billion-dollar company. Now, he's back with Further, a platform focused on helping people afford their first homes. Kevin shares important lessons for early-stage founders and gives practical advice for growing a business.
We Discuss:
Product vs. Distribution: Kevin explains why both product development and getting your product to customers are equally important.
Experimenting with Marketing: Kevin talks about the need to test different marketing channels and how to do it quickly.
Evaluating Marketing Channels: Kevin shares a simple framework to decide if a marketing channel is worth investing in:
Does it resonate with your audience?
Can it scale as you grow?
Are the economics (costs and returns) good?
How stable is the channel or partnership?
Speed and Cycle Time: Kevin emphasizes the need to test ideas fast and make decisions quickly.
Strategic Partnerships: Kevin talks about the value of finding strong partners who can help your business grow.
A word from our sponsor, Spinwheel:
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Timestamps:
(00:00) Introduction to Early Stage Scalability (02:13) Strategies for Early Stage Distribution (05:04) Experimentation and Learning in Marketing (14:43) Strategic Partnerships and Scaling (26:26) Kevin's Current Venture: Further (28:14) Conclusion and Podcast Wrap-Up
Where to find Carlos:
About the host: Carlos Caro is the founder of a New Market Growth, an agency focused on helping fintech lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.
Contact him at carlos@newmarketgrowth.com.
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