E019 - Kevin Bennett, CEO at Further

We chat with Kevin Bennett, a successful entrepreneur who helped grow Caribou to a billion-dollar company. Now, he's back with Further, a platform focused on helping people afford their first homes. Kevin shares important lessons for early-stage founders and gives practical advice for growing a business.

 

We Discuss:

Product vs. Distribution: Kevin explains why both product development and getting your product to customers are equally important.

Experimenting with Marketing: Kevin talks about the need to test different marketing channels and how to do it quickly.

Evaluating Marketing Channels: Kevin shares a simple framework to decide if a marketing channel is worth investing in:

Does it resonate with your audience?

Can it scale as you grow?

Are the economics (costs and returns) good?

How stable is the channel or partnership?

Speed and Cycle Time: Kevin emphasizes the need to test ideas fast and make decisions quickly.

Strategic Partnerships: Kevin talks about the value of finding strong partners who can help your business grow.

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Timestamps:

(00:00) Introduction to Early Stage Scalability (02:13) Strategies for Early Stage Distribution (05:04) Experimentation and Learning in Marketing (14:43) Strategic Partnerships and Scaling (26:26) Kevin's Current Venture: Further (28:14) Conclusion and Podcast Wrap-Up

 

Where to find Carlos:

• LinkedIn
• Twitter/X

 

About the host: Carlos Caro is the founder of a New Market Growth, an agency focused on helping fintech lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.

Contact him at [e-mail].