In this episode, we speak with Greg Cox, CEO of Monevo, to discuss their recent acquisition by TransUnion and how they're transforming credit offer distribution.
Greg explains how Monevo serves as a technology layer connecting lenders and publishers, allowing lenders to distribute highly qualified credit offers to third-party websites and aggregators. The platform helps lenders target the right customers across multiple digital channels while improving conversion rates. Highlights:
- How Monevo's technology handles model hosting and decisioning, with flexibility for lenders to host models with Monevo, TransUnion, or their own platforms
- Their extensive publisher network, including major players like Lending Tree, NerdWallet, Credit Karma, and Clear Score
- The company's bootstrapped journey from a £25,000 investment to a TransUnion acquisition
- How their solution dramatically reduces soft inquiry costs for lenders
- Different types of offers presented to consumers (pre-approved, pre-qualified, qualified)
- Future plans following the TransUnion acquisition, including expansion into new verticals beyond personal loans and credit cards
Greg shares insights on how Monevo makes both lender and publisher relationships more efficient by improving approval rates, boosting monetization for publishers, and delivering better-qualified users to lenders - all while maintaining flexibility in commercial agreements that align with good outcomes for all parties.
A word from our sponsor, Spinwheel:
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A word from New Market Growth:
New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others. Consumer lenders spend $4B-$6B per year on affiliate marketing, making the channel too big to ignore. When done correctly, affiliates provide the credit-based targeting of Direct Mail, with lower and more predictable CACs. Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators. If you'd like help planning or implementing your affiliate marketing strategy, you're in the right place. Contact us: carlos@newmarketgrowth.com
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Timestamps:
(00:00) TransUnion's Strategic Moves in the Market (01:17) Understanding Mevo's Technology and Integration (06:59) Publisher and Lender Relationships (10:14) Bootstrapping and Business Growth (17:00) Economic Models and Cost Efficiency (35:40) Future Plans and Expansion (38:56) Conclusion and Contact InformationPopular Podcasts
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