What is Congruence? Aligning messaging from your ad, to your landing page, to your final conversion steps creates lift in your marketing funnel, reducing your CACs and increasing your customer acquisition volumes. It sounds elementary. Yet many organizations forget to do it.
Today we dig into examples of marketing from Wells Fargo and Discover to illustrate what it means to be Congruent across your marketing funnel.
The visuals from The Free Toaster Newsletter will help: https://www.thefreetoaster.com/p/congruence
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Spinwheel:
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New Market Growth
My agency helps fintech lenders achieve explosive growth in affiliate marketing channels.
The Free Toaster Newsletter:
Timestamps:
(00:00) Introduction and Topic Overview (01:20) Case Study: Wells Fargo's Congruence (04:50) Case Study: Discover's Congruence Issues (09:38) Improving Congruence in Your Marketing (10:43) Conclusion and Final Thoughts
Where to find Carlos:
About the host: Carlos Caro is the founder of a New Market Growth, an agency focused on helping fintech lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.
Contact him at carlos@newmarketgrowth.com.
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