The Power of Commitment: Tyler Marcus CEO and Co-Founder of Gradmor on Aligning Your Soul and Business

The AG45 Soul Aligned Strategy Podcast, hosted by Katherine Breuss, explores the intersection of business, personal growth, and enjoyment. In this episode, Katherine interviews Tyler Marcus, CEO and co-founder of Gradmor, a company specializing in workforce intelligence using data and AI. Tyler discusses the evolution of his business and the importance of soul alignment, which he discovered through personal growth and internal reflection. They delve into the impacts of AI on workforce productivity, the importance of aligning personal and business goals, overcoming imposter syndrome, and being adaptable in business strategy. Tyler emphasizes the significance of meditation and yoga in achieving personal alignment and how it positively influences business success. The conversation concludes with insights on evolving strategies and the importance of aligning with external opportunities while staying true to one's personal values. 

 

[00:00:52] Katherine Breuss: Tyler, welcome to the Soul Lined Strategy Podcast. It's great to have you, and I would love for you to introduce to everyone else who you are, and tell us about your business. 

[00:01:06] Tyler Marcus: Sure. Yeah. So my name's Tyler Marcus, CEO of Gradmor founder, co-founder. Uh, we started the company in 2017. Uh, I've been running the business for eight years. Uh, our main business is workforce intelligence, it's helping businesses understand how to improve workforce productivity, performance efficiencies, using data, data science, analytics, and now ai, depending on what the situation is. 

Uh, our business has evolved, , over eight years and not only has my business evolved, but I feel I've evolved with it, , as it's grown. Uh, that's, that's, that's the essence of what, what my company does. 

[00:01:43] Katherine Breuss: Very cool. And especially, I bet, your business with everything that's going on in terms of AI and how work is changing, I could see the real, need for what you do. 

[00:01:55] Tyler Marcus: Definitely. Actually, when we started it, I felt we were a bit early in the cycle of data and analytics within people and talent. Uh, it was mostly enterprises were focused on it. But now, since AI has become more mainstream, smaller businesses are starting to realize the value of that data. 

As when you're using AI chat GBT or something, you're how can I apply this to make us more productive? So people start to think more about it as opposed to being why do I need data around employees and people? And, when it's really one of the key parts of a business success. 

Uh, it's, it's changed how people think about this topic. Which has made our business, easier to, to, work with companies and, and go beyond what we doing. So. 

[00:02:39] Katherine Breuss: I can echo that. I, I currently work with a business in Illinois and data analytics has become one of their number one strategic priorities over the next few years. 

Um, looking at it from all realms. So, if businesses aren't looking at it, they should. 

[00:02:55] Tyler Marcus: Yeah, no, definitely. it, and data analytics has been, in marketing we use it. I'm, I'm, my background's in marketing, digital marketing, data science. I worked in digital marketing for seven years. 

Facebook ads, Google, AdWords, things that. Data was always that's how you drive your ads, right? If you're optimizing ad campaigns, you would use data to make the cost per click drop or to increase conversions, everything. Same thing in sales. People use sales data to drive business, but when it comes to people and data, a lot of times they don't really understand how to leverage it. 

What can be used? Um, I, I obviously, if your company's 10 people, it's very hard to use people data because you don't have enough sample. Once you get up to a couple hundred or more, depending on your business use case and what you're doing there is, there is potential applications to not drive better business, but to make your revenue increase cut costs. 

Like people don't realize the power of people data. In business success and it's, it's even now today, sometimes it gets overlooked, but it's starting to become a little more, , I don't mainstream if you want to call it, or something along those lines. 

[00:04:01] Katherine Breuss: Cool. That's a really, really cool, I'm, I know I'm learning more about, data and how to utilize it from working with businesses who are, or wanting to. 

So, , very cool. And I can appreciate getting into a business maybe sooner than the market isn't necessarily ready for it, because when I was in Asia, that happened to me as but I'll save that story for, for another time. So, as a G 45, we. Are all about soul aligned strategy and for, the power when a business owner really understands who they are, what they want, and integrating that, , and aligning it to their business. 

So I would love to hear