What Does Soul Aligned Mean? Katherine Breuss CEO and Founder, AG45

The AG45 Soul Aligned Strategy Podcast, hosted by Katherine Breuss, blends business strategy and personal alignment. Katherine, who has 30 years of international business experience, emphasizes the importance of aligning personal passion and business goals. Katherine shares her journey and introduces her business, AG45, which aims to help entrepreneurs achieve both business success and personal fulfillment by clarifying their true desires and aligning them with their business strategies. Special guest Leighann Lovely, interviews Katherine, on the meaning behind soul aligned and explores her motivations and the unique approach of the AG45 strategy.  

 

Find Katherine – www.accelerategrowth45.com

 

[00:00:52] Katherine Breuss: Welcome to the AG45 Soul Aligned Strategy Podcast. I have Leighann Lovely with me, and I'm turning the reins over to her as she interviews me today.

[00:01:12] Leighann Lovely: I'm thrilled to be here! I’m Leighann Lovely, CEO and founder of Love Your Sales and host of the Love Your Sales podcast. I’m excited to learn about your business and this podcast journey with AG45. So, Katherine, who are you?

[00:01:52] Katherine Breuss: Great question. I recently moved back to the U.S. after 22 years abroad. I’d call myself an explorer. I left the U.S. in early adulthood to experience the world—London, Singapore (where I started my first business), then Australia. I have four kids, ages 11 to 17. I love the outdoors—dirt biking, sailing, kayaking, mountain biking, skiing. Since moving to Milwaukee, I’ve taken up golf. I've run several businesses—some successful, others not so much—so I’ve seen both sides.

[00:03:45] Leighann Lovely: Let’s talk about AG45—Accelerate Growth 45. What is your business about, and who do you serve?

[00:04:05] Katherine Breuss: When I returned to the U.S. two and a half years ago, I asked myself: who do I want to serve? I had worked with Fortune 500 companies and small businesses in the past. This time, I wanted to work with entrepreneurs—people like me who bet on themselves. I saw a gap. Many small to mid-sized businesses were working hard without the results they wanted. So, AG45 was born to bridge that gap—helping businesses grow and also exit successfully.

But there’s another layer: alignment. Many business owners are misaligned—with who they are, what they want, and how they run their business. AG45 helps align the business strategy with the owner's personal clarity and purpose. We are multidimensional, and the business should reflect that.

[00:06:31] Leighann Lovely: Absolutely. Even business owners who think they’re aligned often aren’t. I had a coach keep offering to work with me, and I kept saying I was fine—until I wasn’t. I was working so much my daughter noticed. My family noticed. And most small business owners don’t start a business just to be consumed by it, but it happens. Then we forget why we started.

[00:08:02] Katherine Breuss: Exactly. Many people attach their happiness to results—“I had a good day because we closed deals.” That mindset creates volatility. True alignment means understanding your personal power and values first. Then align that to your business. That’s when results improve and the journey becomes enjoyable—not just about outcomes.

[00:09:34] Leighann Lovely: Right. And we wear so many hats. It's easy to confuse competency with passion. You might be good at something, but do you love doing it? Do you wake up excited for it?

[00:11:15] Katherine Breuss: And you won’t find that clarity until you know who you are. Then, it’s about removing the anchors holding you back—habits, relationships, decisions. Some of it is hard. But once you shift, it’s powerful. That’s why AG45 is built on the "Five A’s of Success"—rooted in personal power. We combine true coaching with business consulting. Both matter.

[00:13:05] Leighann Lovely: So, let’s talk about your podcast—the AG45 Soul Aligned Strategy Podcast. What does “soul aligned” mean to you?

 

[00:13:35] Katherine Breuss: (Highlighted area - unchanged as requested)

 

[00:15:51] Leighann Lovely: I love your car analogy. If one tire is off, we wouldn’t drive—but we push forward when our mindset or health is off. We make decisions based on unclear thoughts or the wrong advice. Then we wonder why things don’t work out.

[00:17:34] Katherine Breuss: Right. You end up throwing spaghetti at the wall, hoping it sticks. Even if your business is successful, are you enjoying the journey? I’ve met incredibly wealthy people who were unhappy or unfulfilled. Soul alignment isn’t just about performance—it’s about how you show up and who you are. When your life and business are aligned, the impact ripples outward.

[00:19:24] Leighann Lovely: Maybe in that parallel universe you mentioned, you're mountain biking and paddle bo