A Show About the Chaos of Running A Creative Agency We love talking creative. We love talking business. So we’re putting them all together into one show about the business of running a creative agency. Take a listen. We hope you’ll find some insights through our experiences.
Is your branding project on the right track? In this episode of The Agency Rocket Show, Liz Hunt and Chelsea Poppens dish out some stories on the most memorable branding projects at DayCloud Studios. From the lessons learned by cutting corners to the importance of sticking to a proven process, we share practical insights on the anatomy of a truly successful branding project. We'll discuss how setting aside personal biases, creating...
In this episode of the Agency Rocket Show, Liz Hunt and Chelsea Poppens uncover the not-so-secret weapon behind iconic brands like Starbucks, Nike, and Apple: brand consistency. They explore how the most trusted and recognizable companies go beyond logos and color palettes to weave their identity into every touchpoint—messaging, tone, customer experience, and even the way a space smells. But it’s not all success stories; they dish ...
In this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens cover the top deliverables included in DayCloud Studios branding projects. We'll break down the essentials: logo files (in every format and variation imaginable), comprehensive brand guidelines (covering everything from logo usage to photography style), and font files (plus tips on how to source and use them). Along the way, we share practical advice, hum...
In this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens start crunching numbers, pulling back the curtain on what it really takes to price your branding projects correctly. We're dishing out hard-earned advice on understanding your costs, setting boundaries, and charging what you’re actually worth—no more undervaluing your creativity! From tracking time to presenting professional proposals, we'll help you navi...
The Discovery Phase... a.k.a. our foundation for branding that hits the mark every time. In this episode of the Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens dive into the ins and outs of the discovery process at DayCloud Studios. From workshops designed to squeeze every ounce of branding inspiration to aligning with client visions through interactive mood boards, we reveal our secrets behind a very confident 10/10 success...
In this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens kick off Season 3 with a deep dive into the art of branding. After a well-earned summer break (and Chelsea’s wedding!), we're back to share the tools, techniques, and lessons that fuel our creative agency. From discovery workshops to stylescapes and brand books, learn how DayCloud Studios crafts impactful, client-focused brands. Packed with real-world ins...
In some ways, AI has changed how we work. If companies want to remain relevant, it’s crucial to keep up with the rapidly improving technology of today. So what do we utilize in our day-to-day at DayCloud? In this episode of the Agency Rocket Show, join hosts Liz and Chelsea as they reveal their modern tools of the trade. From generated captions and blog outlines to the audio/video services we utilize to edit this very podcast, it’s...
In the final part of the Agency Rocket Show Project Management Series, hosts Liz and Chelsea explore the intricacies of budget management in the creative agency world. Drawing from our own experiences at DayCloud, we share the hurdles we've faced and the strategies we've employed to manage our finances effectively; things have come a long way since the beginning! From hourly billing and master spreadsheets lump sum pricing and time...
In Part 2 of the Agency Rocket Show Project Management Series, hosts Liz and Chelsea delve into the essentials of internal management of a creative agency. Drawing from 12 years of experience, they share the trials and triumphs of team management. How do you fully resource your team while maintaining clear and effective communication? What does it take to empower your team members and ensure they meet their goals? The truth is, it ...
Welcome to our first episode in a new series on project management essentials! In this episode of the Agency Rocket show, hosts Liz and Chelsea tackle the perpetual challenge of client management in a creative agency. What practices make a project flow smoothly, for both the agency and the client? We learned the hard way, and we’re sharing our methods with you. From the art of communication and setting boundaries to milestone manag...
On this episode of The Agency Rocket Show, hosts Liz and Chelsea are joined by Django Greenblatt-Seay, Marketing & Communications Director at Rabble Mill and The Bay, co-founder of Huge Creative, and a ninja behind the camera. Together, we recall tales of mentorship, the magic of collaboration, and how an abundance mindset keeps the industry thriving. Whether he’s mentoring up-and-coming talents, orchestrating the one-take w...
In this episode of the Agency Rocket Show, join hosts Liz and Chelsea as they welcome Keaton, Marketing Coordinator at DayCloud Studios, for a deep dive into the pervasive challenge of imposter syndrome. This phenomenon often leaves talented individuals doubting their accomplishments and fearing exposure as frauds, despite clear evidence of their capabilities. Our discussion explores personal stories and insights on how imposter sy...
What happens when a marketer rediscovers her hometown? In this episode of the Agency Rocket Show, Liz and Chelsea are joined by Morgan Chicchelly, digital marketer and PR expert. After moving back to Des Moines from the big city, Morgan identified a gap in her locale and launched Des Moines Girl. Beginning as a small platform designed to uplift local businesses, communities, and events, Des Moines Girl experienced exponential growt...
This week on the Agency Rocket Show: the red hot chili explosion that changed the trajectory of an entrepreneur’s life. In this episode, Liz and Chelsea are joined by Ryan Snaadt, owner of video marketing agency Snaadt Media Group and host of the Rhymes with Odd podcast. The trio discusses Ryan’s journey from freelancer to full-time business owner, dishing out sage advice on all things entrepreneurship. From time-management tactics...
Take a stroll down memory lane in this week’s episode of the Agency Rocket Show, where hosts Liz and Chelsea turn back the clock to examine childhood and its critical role in laying the foundation for success. Join us as we navigate the complexities of family, emphasizing the power of understanding, forgiveness, and the importance of difficult conversations to foster personal growth and resilience. Through nostalgic recollections, ...
Ever wonder what’s really behind those glossy influencer posts and paid partnerships popping up on your feed? On this episode of the Agency Rocket Show, hosts Liz and Chelsea are joined by industry expert and longtime friend Elizabeth Petersen. As Associate Director of Account Management at Influential, Elizabeth pulls back the curtain to reveal the magnetic world of influencer marketing. What are influencers? How do they acquire b...
In this week’s episode of The Agency Rocket Show, hosts Liz and Chelsea chat with Cameron Ramaekers, founder of Open Caret and longstanding custom WordPress developer for DayCloud. Sharing his evolution from MySpace user to entrepreneurial powerhouse, Cameron unpacks the transformation of web development practices over the years, shedding light on shifting trends, practices, and user perception. What’s the difference between workin...
In this week’s episode of The Agency Rocket Show, hosts Liz and Chelsea welcome DayCloud's seasoned copywriter, Molly Garriott, for an in-depth exploration into the evolution of her career. As a wordsmith whose journey began in the world of academia, Molly spills the beans on what makes the pen mightier than… well, almost everything. Together, Liz and Molly reflect on their enduring working relationship and dive deep into their pas...
This week on the Agency Rocket Show, hosts Liz and Chelsea plug into the future of business with special guest Jeremiah O’Brian. As a professor at USC, TED Talk coach, NIL consultant, and AI enthusiast, Jeremiah wears many hats and is driven by a relentless thirst for knowledge. He’s an academic through and through… but make no mistake, you won’t be nodding off in this episode; Jeremiah is a goldmine of tips and tricks for turbocha...
What’s in a brand? Is it a name? A logo? In this episode of the Agency Rocket Show, hosts Liz and Chelsea unpack the essence of branding, revealing that the brands we love are far more complex below the surface. As veterans of the marketing industry, we take you behind the curtain and explore the multi-faceted traits that make up a brand… and how we facilitate the discovery of those traits within our own clientele. Every detail mat...
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
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My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.