Mastering Newsletters: Strategies to Engage, Impress, and Stay Top of Mind - Agent Tech Mastery Podcast

What's the point of doing a newsletter?

• Stay top of mind with clients and prospects
• Showcase expertise
• Build and maintain relationships
• Provide value through personal touches

How often should newsletters be sent?

• Consistently, typically monthly
• Check analytics to determine optimal frequencyBatch content creation for efficiency (e.g. 3-4 months at a time)
• Content Strategy

What type of content should be included?

• Relevant, valuable information for recipients
• Local events, restaurant recommendations, coupons
• Avoid generic content like staging tips for recent buyers
• Customize content for different segments (e.g. first-time buyers)

How can AI help with newsletter content?

• Generate ideas for local events and activities
• Create enticing subject lines
• Produce content in agent's tone of voice
• Save significant time in content creation

Best Practices

How to make newsletters more engaging?

• Include a clear call-to-action
• Use enticing subject lines (not just "Newsletter")
• Keep content concise and visually appealing
• Personalize and review content, don't use generic templates

What technical considerations are important?

• Use proper newsletter service (e.g. Mailchimp, CRM) for analytics and unsubscribe options
• Track open rates and click-through rates
• Ensure compliance with anti-spam laws

Common Mistakes

What are some newsletter pitfalls to avoid?

• Sending without reviewing content
• Using generic, non-customized templates
• Ignoring analytics and recipient preferences
• Lack of consistency in sending
• Focusing solely on self-promotion

Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business. 

As always, I would love to hear your comments. Reach out after you watch/listen. 

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