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December 23, 2024 30 mins

What's the point of doing a newsletter?

  • Stay top of mind with clients and prospects
  • Showcase expertise
  • Build and maintain relationships
  • Provide value through personal touches

How often should newsletters be sent?

  • Consistently, typically monthly
  • Check analytics to determine optimal frequencyBatch content creation for efficiency (e.g. 3-4 months at a time)
  • Content Strategy

What type of content should be included?

  • Relevant, valuable information for recipients
  • Local events, restaurant recommendations, coupons
  • Avoid generic content like staging tips for recent buyers
  • Customize content for different segments (e.g. first-time buyers)

How can AI help with newsletter content?

  • Generate ideas for local events and activities
  • Create enticing subject lines
  • Produce content in agent's tone of voice
  • Save significant time in content creation

Best Practices

How to make newsletters more engaging?

  • Include a clear call-to-action
  • Use enticing subject lines (not just "Newsletter")
  • Keep content concise and visually appealing
  • Personalize and review content, don't use generic templates

What technical considerations are important?

  • Use proper newsletter service (e.g. Mailchimp, CRM) for analytics and unsubscribe options
  • Track open rates and click-through rates
  • Ensure compliance with anti-spam laws

Common Mistakes

What are some newsletter pitfalls to avoid?

  • Sending without reviewing content
  • Using generic, non-customized templates
  • Ignoring analytics and recipient preferences
  • Lack of consistency in sending
  • Focusing solely on self-promotion

Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business. 

As always, I would love to hear your comments. Reach out after you watch/listen. 

PS. You can find us on any of your favorite podcast apps by searching for Agent Tech Mastery.

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