What's the point of doing a newsletter?
- Stay top of mind with clients and prospects
- Showcase expertise
- Build and maintain relationships
- Provide value through personal touches
How often should newsletters be sent?
- Consistently, typically monthly
- Check analytics to determine optimal frequencyBatch content creation for efficiency (e.g. 3-4 months at a time)
- Content Strategy
What type of content should be included?
- Relevant, valuable information for recipients
- Local events, restaurant recommendations, coupons
- Avoid generic content like staging tips for recent buyers
- Customize content for different segments (e.g. first-time buyers)
How can AI help with newsletter content?
- Generate ideas for local events and activities
- Create enticing subject lines
- Produce content in agent's tone of voice
- Save significant time in content creation
Best Practices
How to make newsletters more engaging?
- Include a clear call-to-action
- Use enticing subject lines (not just "Newsletter")
- Keep content concise and visually appealing
- Personalize and review content, don't use generic templates
What technical considerations are important?
- Use proper newsletter service (e.g. Mailchimp, CRM) for analytics and unsubscribe options
- Track open rates and click-through rates
- Ensure compliance with anti-spam laws
Common Mistakes
What are some newsletter pitfalls to avoid?
- Sending without reviewing content
- Using generic, non-customized templates
- Ignoring analytics and recipient preferences
- Lack of consistency in sending
- Focusing solely on self-promotion
Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business.
As always, I would love to hear your comments. Reach out after you watch/listen.
PS. You can find us on any of your favorite podcast apps by searching for Agent Tech Mastery.
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