AI 4 UX with John Whalen, PhD
Welcome to AI 4 UX, a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Go beyond the AI hype as we do a deep dive and show you how the latest AI innovations will benefit you, gain insights on where the tools are headed next, and get a rare glimpse into how leaders in the field believe your role and research approach will evolve in the advent of AI-enhanced tools. Learn more about Brilliant’s AI 4 UX series here: https://bit.ly/3BYdiZt
Episodes
Aaron Cannon, CEO and Co-Founder of Outset, returns to AI 4 UX to show how AI-moderated research is moving beyond listening.
Outset's Visual Intelligence gives the AI moderator eyes: it can observe screen behavior, detect emotional signals, identify friction, and ask follow-up questions based on what participants actually do during a study.
John and Aaron discuss how Outset has evolved over the past two years, how agent-assisted st...
In this installment of AI for UX, we sit down with Priya Krishnan, Co-Founder & COO of Strella. Priya explains how Strella blends AI and human insight to reinvent how research is conducted, scaled, and shared.
See the tool in action! This interview includes a demo of Strella —watch the video version on YouTube: https://youtu.be/VX5uFg8iXUE
Learn more about Strella: https://www.strella.io/
Episode Summary: https://www.brillian...
In this installment of AI for UX, we sit down with Avi Yashchin, CEO of Subconscious AI. Avi reveals how simulated experiments and behavior-first modeling are reshaping the future of UX and market research.
See the tool in action! This interview includes a demo of Subconscious AI —watch the video version on YouTube: https://youtu.be/_7_8sxChraQ
Learn more about Subconscious AI: https://subconscious.ai/
Episode Summary: https://www....
In this installment of AI for UX, we sit down with Mike Taylor, CEO & Co-Founder of Ask Rally. Mike Taylor shares how Ask Rally empowers teams to simulate research using synthetic users grounded in real data.
See the tool in action! This interview includes a demo of Ask Rally —watch the video version on YouTube: https://youtu.be/3zWoM7pcg2w
Learn more about Ask Rally: https://askrally.com/
Episode Summary: https://www.brilliant...
In this installment of AI for UX, we sit down with Jo Widawski, Founder and CEO of Maze. Jo shares how Maze’s new AI moderator is transforming research from a bottleneck into an engine of strategic influence.
See the tool in action! This interview includes a demo of Maze —watch the video version on YouTube: https://youtu.be/GEJov2eHIsQ
Since the time of recording, Maze’s AI moderator has launched publicly with a full rebrand and ex...
Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Ned Dwyer, Co-Founder and CEO of Great Question. Ned shares how AI is reshaping UX research through trustworthy insights, scalable moderation, and a new role for researchers as orchestrators.
See the tool in action! This interview includes a demo of Great Question —watch the video version o...
Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Prajwal Paudyal, Founder and CEOs of Qualz.ai. Prajwal discusses how AI can turn research from a slow, biased process into a fast, nuanced, and continuous part of product discovery.
See the tool in action! This interview includes a demo of Qualz —watch the video version on YouTube: https://...
Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Sergio Perdices, Co-Founder and CEO of Whyser. Sergio shares how Whyser enables richer, faster, and more inclusive UX research by combining AI voice interviews with structured insight validation.
See the tool in action! This interview includes a demo of Whyser —watch the video version on Yo...
Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Philip Brook, Co-Founder of Voiceform. We discuss how AI can make surveys more interactive, enabling researchers to quickly analyze data and summarize participant responses and follow up on those responses to gather deeper insights.
See the tool in action! This interview includes a demo of Voiceform —wat...
Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Alok Jain, CEO of Reveal. He discusses how AI can streamline the data analysis process and provide verification mechanisms that make it easier for researchers – and product teams – to trust AI-generated insights.
See the tool in action! This interview includes a demo of Reveal —watch the video version o...
Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Axel Thomson, Founder of Wondering. We explore how AI tools are offering innovative real-time AI capabilities that empower product teams to dramatically accelerate their work, drive efficiency, and learn more from every participant.
See the tool in action! This interview includes a demo of Wondering —wat...
Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Moodi Mahmoudi, Co-Founder and CEO at NEXT. He discusses how the AI-powered product discovery platform helps everyone from executives and product teams validate day-to-day product decisions and big-picture ideas with customer insights.
See the tool in action! This interview includes a demo of NEXT —watch...
Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Alfred Wahlforss, Co-Founder of Listen Labs. Alfred explains how Listen Labs leverages AI to conduct, analyze, and summarize qualitative research at scale, addressing the challenge of gaining deep user insights while maintaining quantitative power.
In this installment of AI for UX, we sit down with John Provine, Co-Founder & CEO of Voicepanel. John explains how Voicepanel embeds research into product workflows with customizable AI agents and continuous discovery, redefining how teams learn from users.
See the tool in action! This interview includes a demo of Voicepanel — watch the video version on YouTube: https://youtu.be/9uuwzkJj5i4
Learn more about Voicepanel: https://...
Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Prayag Narula, Co-Founder & CEO of Marvin. Prayag shares how AI in UX tools like Marvin can help break down silos within organizations by making research accessible to not just researchers but also designers, product managers, and strategic planners.
In this installment of AI for UX, we sit down with Ryan Glasgow, Founder and CEO of Sprig. Ryan reveals how AI is transforming research from static reports to real-time, team-wide insight engines.
See the tool in action! This interview includes a demo of Sprig —watch the video version on YouTube: https://youtu.be/G5n7lrIkqh4
Learn more about Sprig: https://sprig.com/
Episode Summary: https://www.brilliantexperience.com/blog/https:/...
Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Kwame Ferreira, Founder of Synthetic Users. Kwame describes how synthetic users can speed discovery and be especially useful in the initial and growth phases of the product lifecycle, where quick and iterative feedback can significantly influence and optimize development.
Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/
In this installment of AI for UX, we sit down with Shrey Khokhra, Co-founder of Userology. Shrey explains how AI is redefining UX research by empowering non-researchers with AI that can design research for you and has visual understanding to expand AI moderation into the realm of usability testing.
See the tool in action! This interview inc...
In this installment of AI for UX, we sit down with Max Hackenschmied, Co-Founder of Condens. Max shared how Condens can accelerate the analysis process and his views on the role AI has in forming research insights.
See the tool in action! This interview includes a demo of Condens —watch the video version on YouTube: https://youtu.be/ggLjJRZhFlY
“AI for UX” is a space to consider the future...
In this installment of AI 4 UX, we sit down with Aaron Cannon, CEO and Co-founder at Outset. Aaron discusses the transformative power of AI in UX and product discovery research and his vision to harness the best features of qualitative and qualitative research into a single study.
See the tool in action! This interview includes a demo of Outset —watch the video version on YouTube: https://youtu.be/Q9Ri_JyXSXo
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