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July 2, 2025 41 mins

In this installment of AI for UX, we sit down with Ryan Glasgow, Founder and CEO of Sprig. Ryan reveals how AI is transforming research from static reports to real-time, team-wide insight engines.

See the tool in action! This interview includes a demo of Sprig —watch the video version on YouTube: https://youtu.be/G5n7lrIkqh4

Learn more about Sprig: https://sprig.com/

Episode Summary: https://www.brilliantexperience.com/blog/https://www.brilliantexperience.com/blog/from-decks-to-dashboards-reimagining-research-sharing-interview-with-ryan-glasgow-sprig

Learn to Master AI for Customer Research with John Whalen, PhD! Registration is now open for our Maven courses for UXRs and PMs: https://maven.com/john-whalen/

“AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series!

We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together.

About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

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