EP 34: Out of the Box Chat GPT Marketing Tips with Ericka Saurit

In this episode of AI for Interior Designers, Jenna Gaidusek chats with the multi-talented Ericka Saurit, founder of Marketing School for Creatives. Ericka shares her journey from sculpture and interior design to launching a marketing school aimed at empowering creatives to leverage strategic thinking in their businesses.

Key Highlights:

Ericka’s Journey: From studying sculpture in High Point to working with Airbnb and eventually starting her own business, Ericka has consistently fused creativity with strategy. Building a Brand: Learn how Ericka’s Marketing School for Creatives helps designers and solopreneurs identify their unique value, craft compelling narratives, and amplify their voices.

AI as a Creative Partner: Both Jenna and Ericka dive into how AI tools like ChatGPT are transforming their workflows—not replacing creativity but enhancing it.

Vacation Rental Design Summit: Ericka discusses her involvement in this annual event, its focus on elevating vacation rental aesthetics, and how Jenna's AI presentation became a highlight of the conference.

Personalizing Design with AI: Jenna explains how generative AI tools streamline creating custom designs for clients, from artwork to textiles and beyond.

Resources & Links: Marketing School for Creatives: Learn more about Ericka’s programs and join the January 2025 Momentum live workshops.

REGISTER HERE: https://www.marketingschoolforcreatives.com/live

Marketing School Website to Learn More: https://www.marketingschoolforcreatives.com/

Follow Ericka: Instagram: @sauritcreative https://www.instagram.com/sauritcreative and https://www.instagram.com/marketingschoolforcreatives/

Follow for updates with the Vacation Rental Summit on Instagram- https://www.instagram.com/vrdsummit/ 

LinkedIn: Ericka Saurit https://www.linkedin.com/in/erickasaurit/

Explore AI for Interior Designers for more AI training! https://www.aiforinteriordesigners.com/ 

Takeaways:

-Erica Saurit has a diverse background in design and marketing.

-AI can enhance creativity rather than replace it.

-Building an executive team with AI tools can streamline processes.

-Education is crucial for creatives to leverage marketing strategies.

-Brand strategy is essential for standing out in the market.

-The Vacation Rental Design Summit focuses on design in the rental space.

-Generative AI allows for customization in design projects.

-Marketing School for Creatives offers valuable resources for designers.

-Creatives should embrace technology to empower their work.

-Collaboration with clients can lead to unique design solutions.