The Internet's Being Rebuilt: Why Your Digital Strategy Has an 18-Month Shelf Life | AI For The C Suite EP 37

The web your business relies on - the one built for human clicks and browsing - is giving way to an agentic internet built for autonomous software that negotiates, transacts, and decides without human intervention. This isn't happening in five years. It's happening right now.

Fresh from MIT's EmTech 2025 conference, Chad breaks down what researchers and founders are building behind the scenes: a dual-track internet where AI agents query structured data, evaluate dozens of competitors simultaneously, and execute transactions in milliseconds. If you're planning website redesigns or investing in traditional SEO right now, you're designing for a world that's already fading. The window to adapt is 18 months from now - putting us at April 2027.

This episode covers three concrete moves middle market leaders can make: auditing digital touchpoints for agent-readiness, rethinking customer acquisition costs when agents become buyers, and ensuring your systems can expose pricing and inventory programmatically. You'll also learn why protocols like MCP and A2A matter, what Amazon banning Perplexity's shopping bot signals, and why networked AI will be more lucrative than centralized platforms.

The shift isn't a question about whether the shift happens. Instead, it's whether you'll be positioned to compete when it matures, or whether you'll look up in 18 months and realize the game changed while you were waiting for perfect information.

AI For the C Suite™ keeps C-Suite leaders informed and engaged in the world of AI for business. If you're a CEO, President, Owner, or C-suite leader looking to understand how AI will impact your organization, you've found the right podcast. Generative AI is the most disruptive General Purpose Technology we have seen in the last 45 years. It holds tremendous promise when leveraged properly and tremendous peril for those who disregard its existence. AI for the C-Suite™ is a continuous learning and application experience that exists to unite, elevate, and equip leaders to navigate the Exponential Age.

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