AI: Machine-Made Marketing

AI: Machine-Made Marketing

Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

Episodes

December 7, 2025 21 mins
In a marketing world reshaped by privacy shifts, fragmented identity, and the rise of next-generation AI, performance advertisers face both a reckoning and a renaissance. In this episode of AI: Machine-Made Marketing, we sit down with Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House, to break down how deep learning is redefining personalization, why contextual targeting is being reborn, and how marketer...
Mark as Played

In this episode of AI: Machine-Made Marketing, we sit down with Simon Levitt, Global Creative Technology Director at Imagination, to explore how AI is fundamentally transforming experiential marketing — not just behind the scenes, but at the front lines of customer engagement.

Simon shares how generative and conversational AI are accelerating creative development, enabling rapid prototyping, and giving b...

Mark as Played

On this episode of AI: Machine-Made Marketing, we sit down with Dennis Kirschner, Co-Founder & CMO of ShowHeroes Group, for an unfiltered look at the escalating content crisis inside the walled gardens — and what it means for advertisers navigating an AI-accelerated media ecosystem.

Dennis breaks down why AI-generated content is exploding at unprecedented scale across major platforms, creating volati...

  • Mark as Played

    In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure inclusivity. Asha shares how her team’s data-driven approach helps marketers uncover representation gaps across ads, products, and purpose—proving that inclusion isn’t just good ethics, it’s good business.

    From quan...

    Mark as Played

    Jason Downie, Global CRO at Making Science, reveals how applied AI is transforming marketing — from hyper-personalization and creative scale to building a culture of experimentation and preparing for the next wave of multimodal search.

    Mark as Played

    On this episode of AI: Machine-Made Marketing, we explore how synthetic populations—statistical reconstructions of entire societies—are reshaping the marketing landscape. Our guest, Ray Kong, Chief Marketing Officer at Arima, breaks down how Arima’s all-in-one analytics platform leverages AI to create privacy-safe, hyper-granular insights that rival traditional data collection.

    Ray explains why synthetic...

    Mark as Played
    August 18, 2025 1 min
    Artificial Intelligence isn’t the future of marketing… it’s happening right now. From advanced algorithms to data-driven insights, AI is transforming the way brands connect, create, and grow. But what does that really mean for marketers today? Introducing AI: Machine-Made Marketing — a brand-new podcast from Advertising Week. Each episode, we’ll dive into the tools, the strategies, and the human stories behind AI-powered marketing....
    Mark as Played

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