AI: Machine-Made Marketing
Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.
Episodes
On this episode, I sit down with Steve Bevilacqua, Principal Consultant at Cella by Randstad Digital, for a candid conversation about what AI is actually doing inside marketing organizations today. We dig into the gap between executive expectations and real-world adoption, why leaders need to be hands-on with AI instead of simply directing others to use it, and how marketing teams can avoid creating bland, homogenized content. ...
On this episode of AI: Machine Made Marketing, Ivan Doruda, Global CEO at MGID, joins the show to discuss how AI is changing search, publishing, and performance marketing across the open web. From the shift away from traditional SEO to the growing importance of monetization, contextual intelligence, and generative engine optimization, Ivan shares a grounded look at where the industry is headed and why human expertise still matters ...
In this episode, Daniella Harkins, SVP of Product GTM at LiveRamp shares a practical, grounded look at making AI actually useful inside marketing teams. From starting with simple use cases and leaning into trusted partners, to building stronger first party data foundations and using AI to improve decisioning, optimization, and measurement, this conversation is less about hype and more about what helps marketers work smarter, think ...
On this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters.
Nick explains how Mādin uses AI as a creative collaborator rather than a creative director, accelerating ideation, testing, and execution while doubling down on the human elements machines still can’t replicate: taste, em...
In this episode of AI: Machine Made Learning, Leslie Walsh, GM & Head of Strategy at RYA, joins the show to talk about why speed alone is not the goal in an AI-driven world. From the risk of “AI slop” to the importance of human taste, cultural nuance, and proprietary data, Leslie breaks down how marketers can use AI to elevate creative—not dilute it. The conversation explores the balance between machine efficiency and human jud...
On this episode of AI: Machine Made Marketing, I’m joined by Justine Frostad, CMO of Cognitiv, and Sam Choi, Founder & CEO of Manual Labor, to talk about why it’s time to move past static personas and rethink how we understand audiences. We get into the “Meet Edna” campaign, the role AI plays in the creative process, and why transparency—and a strong human point of view—still matter more than ever.
On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media. We get into what real-time, scenario-based measurement actually looks like, why conversational data is changing how teams work, and how keeping a clear North Star—and a strong human point of view—matters more than ever as the tools get smarter.
Ryan Gavin, CMO of Slack at Salesforce, unpacks the shift from Slack as a collaboration platform to something far more ambitious: a conversational operating system where humans, data, and AI agents work side by side.
From Slackbot acting as a personalized AI partner to the rise of “orchestrators of work” over traditional specialists, Gavin explains how leading companies are already moving at “light speed...
For decades, brands controlled their first impression — the homepage, the paid ad, the carefully crafted Google snippet.
Not anymore.
In this episode of AI: Machine-Made Marketing, we sit down with Johann Wrede, Chief Marketing Officer at UserTesting, to explore what happens when AI summaries — not websites — become the new brand front door.
As consumers increasingly stay inside ChatGPT, Gemini, and other LLM experiences instead of...
Everyone wants viral AI content.
Most brands are doing it wrong.
On this episode of AI: Machine-Made Marketing, Jeff MacDonald, Director of Innovation and Technology at Movers+Shakers, joins us to unpack what separates AI gimmicks from true creative acceleration.
Jeff sits at the intersection of social-first storytelling and AI tool-building—helping one of the internet’s most ...
As brands expand across regions, platforms, and formats, the challenge isn’t just translation — it’s tuning. How do you scale content globally without flattening tone, losing cultural nuance, or breaking brand trust?
In this episode of AI: Machine-Made Marketing, we’re joined by Jason Hemingway, CMO at Phrase, to explore how AI-powered language technology is reshaping the way brands create, localize, ...
AI is no longer a performance enhancement — it’s the architecture.
In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — or not at all.
We unpack how Readpeak was designed specifically for contextual, native, and outcome-driven advertising on the o...
AI is no longer just a tool for risk mitigation—it’s becoming a catalyst for smarter media investment, better outcomes, and real business growth.
In this episode, we’re joined by Anna Forbes, RVP for Northern Europe at DoubleVerify, to unpack how AI is transforming digital advertising from the inside out. Drawing on more than two decades in ad tech, Anna explains how automation is helping media teams rec...
AI is no longer a feature—it’s the invisible operating system shaping how consumers experience brands every day. From connected kitchens and cars to predictive personalization and real-time decisioning, AI is quietly raising expectations across every touchpoint.
In this episode of AI: Machine-Made Marketing, we’re joined by Domenic Venuto, EVP and Chief Data & Product Officer at Horizon Media, the world’s largest independ...
In this episode of AI: Machine-Made Marketing, we sit down with Simon Levitt, Global Creative Technology Director at Imagination, to explore how AI is fundamentally transforming experiential marketing — not just behind the scenes, but at the front lines of customer engagement.
Simon shares how generative and conversational AI are accelerating creative development, enabling rapid prototyping, and giving b...
On this episode of AI: Machine-Made Marketing, we sit down with Dennis Kirschner, Co-Founder & CMO of ShowHeroes Group, for an unfiltered look at the escalating content crisis inside the walled gardens — and what it means for advertisers navigating an AI-accelerated media ecosystem.
Dennis breaks down why AI-generated content is exploding at unprecedented scale across major platforms, creating volati...
In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure inclusivity. Asha shares how her team’s data-driven approach helps marketers uncover representation gaps across ads, products, and purpose—proving that inclusion isn’t just good ethics, it’s good business.
From quan...
Jason Downie, Global CRO at Making Science, reveals how applied AI is transforming marketing — from hyper-personalization and creative scale to building a culture of experimentation and preparing for the next wave of multimodal search.
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