Welcome to AI Marketing Experts — the podcast where bold marketers and next-gen AI collide. In this episode, we’re joined by Josh Nelson, founder and CEO of the Seven Figure Agency and a true AI marketing trailblazer. Josh shares how he scaled his agency past $5 million annually and how he’s helping hundreds of agencies integrate AI to build smarter, more sustainable businesses.
Join us as Josh dives deep into real-world AI strategies for agencies and small businesses — especially in niche markets like plumbing and HVAC. From content creation and client retention to using AI across marketing, sales, operations, and beyond, this conversation is packed with practical insights and actionable tips.
About the Guest:
Josh Nelson is the founder of Plumbing & HVAC SEO, a digital marketing agency he launched in 2011. Over the past several years, he has grown the company from a startup with zero clients into a thriving business generating $370,000 per month—over $4 million annually—and still growing.
However, his journey was far from an overnight success. Before starting Plumbing & HVAC SEO, Josh’s first digital marketing agency ended in failure. That experience, while challenging, provided the valuable lessons he needed to truly understand what it takes to scale a business to multi-seven figures.
What You’ll Learn in This Episode:
✅ The breakthrough moments that transformed how agencies use AI ✅ Why AI isn’t replacing jobs—but reshaping roles and opportunities ✅ Common pitfalls agencies face when adopting AI and how to avoid them ✅ Smart starting points for agencies and small businesses new to AI ✅ How to stay flexible and adapt quickly as AI tools evolve ✅ The potential and ethical considerations of AI-generated video content
Timestamps:
[00:00 - 01:39] Podcast Intro & Guest Intro [01:40 - 03:54] Is AI Disrupting the Marketing Scene? [03:55 - 05:11] Where Does AI Fit in Your Agency? [05:12 - 07:21] What Was The AI Game-Changer Moment? [07:22 - 09:34] Is AI Replacing Jobs or Redefining Them? [09:35 - 10:57] What Are Common Mistakes When Embracing AI? [10:58 - 12:31] Where Should You Start with AI? [12:32 - 14:16] AI Changed—How to Adapt? [14:17 - 15:57] How Can Small Businesses Start with AI? [15:58 - 17:34] Is There a Future in AI-Generated Videos? [17:35 - 19:17] AI Video: Cool Tool or Ethical Trap? [19:18 - 22:06] Are You Pushing AI Too Far? [22:07 - 24:27] How Do You Talk AI With Plumbers? [24:28 - 25:50] Ask Better Questions, Build a Stronger Agency [25:51 - 30:05] How Do We Stay Ahead of AI in Search? [30:06 - 31:51] The Bright Future of AI [31:52 - 34:53] Is AI Only for Marketing? [34:53 - 36:32] What’s Behind Josh’s Vision? [36:33 - 39:02] Josh’s Last Piece of Advice For the Listeners [39:03 - 46:02] Closing Thoughts + Why We’re Doing This Again Next Week
Resources & Tools Mentioned:
Jasper.ai AI Transcription Tools (Otter.ai, Whisper...) AI Call Outcome Detection Content Creation Tools (ChatGPT, Copy.ai, SurferSEO....) AI-Powered Marketing Automation (GoHighLevel,Hubspot AI tools)
Follow & Subscribe:
Josh's Blog: https://joshnelsonblog.com/ Agency: https://sevenfigureagency.com/
🎧 Podbean: https://aimarketingexperts0.podbean.com/ 📺 YouTube: / @aimarketingexperts
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