AI Business Opportunities & Responsible Scaling: From Productivity Wins to New Value Chains with Amir Elion

On AI Biz, host Avik Chakraborty sits down with Amir Elion—innovation and transformation leader (ex-AWS Digital Innovation, Nordics) and founder of ThinkPeak Leaders—to cut through the AI hype. They map where the real business value is today: operational productivity, AI-enhanced products & customer experiences, and entirely new value networks & business models. Amir explains how Amazon’s Working Backwards framework keeps teams customer-anchored, how to scale AI responsibly (fairness, transparency, privacy, security), and why sustainable AI—environmental and social—must be built in from day one. Practical, direct, and grounded for executives, builders, and public-sector leaders who need AI that ships value and keeps trust.

 

 

About the Guest  :

Amir Elion is a business innovation leader with 25+ years guiding enterprises (Volvo, Adobe, Johnson & Johnson) and startups. Formerly led AWS’s Digital Innovation Program in the Nordics. Founder of ThinkPeak Leaders, he helps organizations turn AI, cloud, and emerging tech into practical, customer-centric outcomes. He’s also a shiatsu therapist, bringing a holistic lens to leadership and systems change.

 

Key Takeaways:

• Three buckets of AI value:

1. 1. Operational productivity at scale; 2) Product & experience enhancement for customers/stakeholders; 3) New value chains & business models that rewire markets.

• Start with customers, not tech: Use Working Backwards—Who is the customer? What problem matters most? What’s the primary benefit? Only then decide if AI fits.

• Don’t force AI: If the customer needs speed/low cost without complexity, a simpler non-AI solution may win.

• Responsible scaling in practice: Design for fairness, inclusiveness, transparency, privacy, and security; involve cross-functional voices early.

• Sustainable AI: Account for energy/water usage and social impact; align with circular economy and governance frameworks.

• Regulation as guidance: Evolving rules (e.g., risk-based approaches) won’t stop innovation; they shape pace and build trust.

• Portfolio mindset: Balance near-term productivity plays with measured bets on AI-enabled features and longer-horizon business-model shifts.

• Act now: Pick a real, high-impact use case, expect learning curves, and build internal literacy; waiting is the bigger risk.

 

How to Connect with the Guest  

• LinkedIn: Connect with Amir Elion and mention you heard him on AI Biz.

• Website: www.thinkbigleaders.com/ — explore his work and reach out for collaboration.

 

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Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.

 

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