AI in Business: Cutting Through the Hype to Find Real ROI with Lee Russel

In this episode of AIBiz, we go beyond the buzzwords to uncover the real impact of Artificial Intelligence in business. Joined by AI strategist, bestselling author, and Minimal Viable Launch founder Lee Russel, we explore where AI truly delivers measurable returns—and where it’s just burning budgets. From addressing privacy concerns and AI scams to rethinking automation and the human role in business, Lee shares a pragmatic framework for integrating AI that empowers teams rather than replaces them. If you’re a business leader looking to separate AI reality from marketing hype, this conversation will give you the clarity you need to make smart, profitable decisions.

About the GuestLee Russel is an AI strategist and bestselling author known for his practical, results-driven approach to AI adoption. As the founder of Minimal Viable Launch, Lee has built products used by millions, including AI systems that protect children online. He helps entrepreneurs and companies design AI strategies that avoid costly mistakes and drive genuine ROI, focusing on value creation, customer impact, and ethical implementation.

Key Takeaways :

• AI adoption should start with solving customers’ burning hair problems, not just cutting costs.

• Many businesses fail to get ROI from AI because they approach it selfishly instead of customer-first.

• The 12 AI Experiments Framework:

• • Cost Savers: Automate low-value repetitive tasks to free humans for higher-value work.

  • Moneymakers: Use AI to create unique, high-touch customer experiences.

  • Moonshots: Turn your proprietary processes into scalable tech products.

• Voice cloning and deepfake risks highlight the need for personal security measures like family passwords.

• AI should be seen as an expert accelerator—most powerful when used by domain experts.

• Human creativity and strategic thinking remain irreplaceable; AI works best when it enhances these strengths.

• Businesses that reallocate freed-up human capacity toward customer relationships see stronger loyalty and referrals.

 

Connect with the Guest:

• LinkedIn: https://www.linkedin.com/in/lee-russel/

• Company: Minimal Viable Launch

• YouTube: Minimal Viable Launch Channel

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