In this episode of AIBiz, we dive deep into the world of fractional leadership with Angelo Ponzi, a seasoned fractional CMO and founder of Craft. Angelo shares how businesses—from startups to mid-sized firms—can access executive-level marketing expertise without the full-time price tag. We explore why strategy is more than just a buzzword, how brands often fall in love with their own ideas, and why research is the secret sauce behind sustained marketing success. Whether you're a solopreneur or scaling a passion project, Angelo's insights will help you think smarter about growth, branding, and staying on course.
About the Guest: Angelo Ponzi is the founder and fractional CMO at Craft, with over three decades of experience across B2B, B2C, and D2C sectors. His portfolio spans major brands like AT&T, Ketel One, and JPMorgan Chase, as well as numerous small to mid-sized businesses. Angelo blends research, branding, and execution, rooted in one powerful principle: Know your market. Know your customer. Act with purpose.
Key Takeaways:
A fractional CMO offers executive-level strategy without the full-time cost, ideal for businesses needing expertise but not ready for a full hire.
Strategy slows you down just enough to get it right—jumping into tactics without research leads to failure.
92% of strategies fail due to poor implementation; consistency is key in marketing execution.
Founders often fall in love with their own ideas—ongoing customer research keeps you grounded.
Creativity and gut instinct are important for launching ideas, but data and research ensure long-term success.
Connect with Angelo Ponzi: Learn more about Angelo and Craft at: Craft Marketing
https://www.linkedin.com/in/angeloponzi/
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