Human-First AI: How to Build Trust and Amplify Your Voice in the Age of Automation | Mike Montague

In this episode of AIBiz, we explore the future of ethical, trust-building marketing in a world saturated with automation. Our guest, Mike Montague, founder of Avenue 9 and host of the Human-First AI Marketing podcast, dives into the concept of "Human-First AI Marketing"—a framework designed to keep your authenticity intact while using AI tools to grow smarter, not noisier. We unpack the dangers of AI slop, spammy marketing, and robotic communication, and reveal practical strategies for using AI to refine—not replace—your unique voice. Whether you're a solopreneur or managing a global brand, this conversation will shift how you think about AI, content creation, and long-term trust-building in the digital space.

About the GuestMike Montague is the founder of Avenue 9, a pioneer in human-first AI marketing. He's worked with brands like LinkedIn, Uber, Zoom, and the Kansas City Chiefs. Mike is also a speaker, author of LinkedIn The Sandler Way and Playful Humans, and host of multiple podcasts with over 3.7 million downloads.

Key Takeaways

• AI should amplify your voice, not erase it. Mike breaks down why human-first, human-in-the-middle, and human-last is the right AI workflow.

• Don’t treat AI like a vending machine. Great content starts with context. Without it, your brand risks falling into generic, trust-eroding slop.

• Trust takes time. You can’t rush relationships or credibility. AI can support the process, but not replace human effort.

• Use AI for strategy, not shortcuts. Chain-prompting and context-based prompting help you create content that truly resonates.

• Practical steps to sound less robotic: Feed AI your real voice via transcripts, update formatting manually, and always do a human review.

This episode complies with YouTube, Facebook, Instagram, and LinkedIn community guidelines. No violations were found in the transcript.

Connect with the GuestWebsite: www.avenue9.comPodcast: Human-First AI Marketing

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