On AIBiz, host Avik cuts through the hype to ask a hard question: how do you actually stand out when the market is noisy and trust is low? Top 0.5% Dallas–Fort Worth realtor Kirstine Openshaw lays out direct, proven tactics: lead with honesty, diagnose real buyer/seller motivation, and design marketing that earns attention without empty flash. This conversation is a field guide for real estate pros, founders, and creators who want results—without posturing. SEO keywords: competitive market, stand out, luxury real estate DFW, authentic marketing, buyer psychology, sales strategy, trust, video content, lead generation.
About the Guest :
Kirstine Openshaw is an ICON Agent with eXp Realty and among the top 0.5% of agents in DFW. Known for straight talk and results, she blends rigorous negotiation with human-centered strategy. She shares more at TheMagneticAdvantage.com, including her book and upcoming releases on building credibility and demand.
Key Takeaways:
Authenticity isn’t a slogan—state the real market conditions, then advise with clarity so clients feel seen and informed.
Trust converts: if prospects grill you on brochures and ad spend, they likely don’t know/like/trust you yet—fix rapport first.
Ask for motivation early: “What do you want from this sale?” Uncover parameters (e.g., true bottom line) to guide price and timing.
Diagnose buyer profiles per property; market to the right audience instead of relying on “flashy” assets that don’t move listings.
Objection-proof with expectations: anticipate concerns and address them before the client raises them.
Content that stands out: short, honest videos or faceless reels with on-screen text; use clear CTAs that keep users on-platform.
If you hate video, use carousels, listings tours, and written stories—format matters less than candor and relevance.
Self-belief is a lever: shore up skills and reframe weaknesses; a shaky inner stance reads as inauthentic to clients.
Luxury showings: show up as a strategist, not a brochure—know CC&Rs, restrictions, buyer fit, and the path to “sold.”
Long game > gimmicks: repeated honest communication rewires client belief and compounds referrals.
Connect with the Guest :
Website: https://www.openshawrealty.com/Book & resources: available on the website (with upcoming releases mentioned in the episode)
Note: The episode contains a non-graphic reference to a historical animal experiment used as an analogy. It is for educational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️.
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Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.
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