AutoKnerd

Customers don’t buy specs. They buy feelings.

In this week’s AutoKnerd episode, Andrew Sardone reveals why flooding your walkaround with 20 features kills connection — and how limiting your presentation to 5–7 emotionally relevant moments boosts trust, memory, and sales.

You’ll learn:

• Why 95% of decisions are made emotionally (Harvard Business...

In Episode 61 of The AutoKnerd Podcast, host Andrew Sardone shares how to transform customer discovery notesinto a powerful, emotionally intelligent vehicle presentation.

Building on the discovery framework from EP60, this session helps sales consultants learn how to:

✅ Match customer needs, wants, and fears directly to vehicle features

✅ Replace feature-dumpin...

Last week, we explored the art of asking better questions.

This week, we’re tackling the other half of discovery — what you do with the answers.

Too many consultants ask great questions, then default back to their pitch. In this episode, Andrew Sardone breaks down how to use what customers tell you to build trust, tailor recommendations, and close more deals — without pressu...

Are you asking questions that push customers away instead of pulling them in?

In this episode, Andrew breaks down Discovery Pathways that help auto sales consultants uncover true customer needs, avoid sales “traps,” and build long-term trust.

You’ll learn:

• Why some questions shut buyers down instantly

• The psychology of better discovery (in...

EV sales don’t have to feel overwhelming. In this episode, we break down the 3 big myths that kill electric vehicle deals - and give you the scripts, confidence checklist, and gamified manager tools to close more sales.

🔋 What you’ll hear in this episode:

• Range anxiety explained (simply!)

• Scripts that work vs. scripts that lose the deal

• The 5-step EV C...

Every consultant knows the feeling. Your customer walks in ready to buy… and then comes the third wheel. A friend, a spouse, or a coworker suddenly takes the wheel of the conversation.

Do you fight them? Ignore them? Or do you turn them into your secret closer?

In this episode of the AutoKnerd Podcast, we dive into:

• Why 61% of buyers say f...

Too many salespeople kill deals during the walkaround by turning it into a boring spec sheet recital. The result? Customers tune out, trust drops, and the deal falls apart.

In this episode of the AutoKnerd Car Sales Podcast, Andrew shows you how to flip the script, deliver a customer-first walkaround, and prove you were listening — all while boosting commissions.

🚗 What You’ll Learn in EP56:

• The Spec Sheet Trap (and why it d...

AutoKnerd Podcast — Selling Cars Starts With Trust

What if the secret to selling more cars isn’t about the test drive at all? On the AutoKnerd Podcast, we break down the sales process to its core: building genuine trust with buyers before the keys ever change hands.

Hosted by and veteran trainer Andrew Sardone, th...

How do you close a deal without blowing up all the trust you just built?

That’s the question we tackle in AutoKnerd Podcast EP54: Closing Time – How to Finish Without Breaking Trust.

In this episode, Andrew Sardone breaks down:

✅ Why most consultants lose deals in the last 5 minutes

✅ 5 trust-first closing phrases that confirm instead of corner

Every sales consultant knows how important those little affirmations are — the nods, the “sure,” the “yeah, I see that.” But too many get stuck there. They rack up micro-yeses without ever bridging to the big commitment that closes the deal.

In this episode, we break down how to move from casual agreement to confident commitment without losing the customer’s trust. You’ll learn:

• How to recognize when a customer is signaling re...

Car sales success is built on micro-yeses — small agreements that build trust, reduce resistance, and make closing feel natural. In this automotive sales training episode, Andrew Sardone shows how to engineer micro-yes momentum across the dealership sales process: greeting, test drive, feature demos, and numbers. You’ll get scripts, CX psychology (halo effect), and a free Micro-Yes Tracker to map small wins in every d...

“This conversation could change how you sell — and why you sell.”

When two worlds collide — one built on kindness and car sales, the other on empathy and enterprise systems — something powerful happens.

That’s exactly what went down when Andrew sat down with Stephen Sakach, founder of Zero Company and creator of the BLISS philosophy: Build Love Into Scalable ...

🚗 Why do some consultants close effortlessly while others keep grinding with no results? In this special 50th episode of AutoKnerd, we crack the code behind The Trust Equation—a proven formula that turns cautious shoppers into confident buyers.

🤝 You’ll learn how Credibility, Reliability, and Intimacy work together to build unshakable trust—and how self-orientation quietly kills deals before they even start.

💡 Packed with real s...

Decode customer “lies” into trust‑building opportunities — plus grab your free Empathetic Decoder in the show notes. In this episode of the AutoKnerd Podcast, Andrew Sardone explores why customers sometimes say things they don’t really mean — and how those “lies” are actually signals about trust, fear, or control. From “I’m just looking” to “Not buying today,” you’ll learn how to decode the real meaning behind common phrases and r...

Vehicles are evolving faster than our delivery process—and it’s starting to show. In this episode, we unpack the irony of ultra-advanced cars being handed off with the same tired, rushed walkarounds. From ADAS systems and over-the-air updates to confused customers and botched first impressions, we explore what’s broken—and how sales consultants can bridge the tech gap with calm, clarity, and a little bit of care.

If your customers ...