AutoKnerd

“This conversation could change how you sell — and why you sell.”

When two worlds collide — one built on kindness and car sales, the other on empathy and enterprise systems — something powerful happens.

That’s exactly what went down when Andrew sat down with Stephen Sakach, founder of Zero Company and creator of the BLISS philosophy: Build Love Into Scalable ...

🚗 Why do some consultants close effortlessly while others keep grinding with no results? In this special 50th episode of AutoKnerd, we crack the code behind The Trust Equation—a proven formula that turns cautious shoppers into confident buyers.

🤝 You’ll learn how Credibility, Reliability, and Intimacy work together to build unshakable trust—and how self-orientation quietly kills deals before they even start.

💡 Packed with real s...

Decode customer “lies” into trust‑building opportunities — plus grab your free Empathetic Decoder in the show notes. In this episode of the AutoKnerd Podcast, Andrew Sardone explores why customers sometimes say things they don’t really mean — and how those “lies” are actually signals about trust, fear, or control. From “I’m just looking” to “Not buying today,” you’ll learn how to decode the real meaning behind common phrases and r...

Vehicles are evolving faster than our delivery process—and it’s starting to show. In this episode, we unpack the irony of ultra-advanced cars being handed off with the same tired, rushed walkarounds. From ADAS systems and over-the-air updates to confused customers and botched first impressions, we explore what’s broken—and how sales consultants can bridge the tech gap with calm, clarity, and a little bit of care.

If your customers ...

In this episode of AutoKnerd, we flip the script on what it means to be a strong closer in automotive sales. Forget the fast-talking, pressure-heavy tactics. Instead, we explore the power of quiet confidence—where calm presence, deep listening, and strategic silence close more deals than any flashy pitch ever could.

Grounded in behavioral science, neuroscience, and real showroom stories, ...

Subscribe to the Saturday Morning Autoknerd Dispatch!! Get Saturdays started off in the right headspace! www.AutoKnerd.com --------- Every car deal lives or dies on trust—and nothing kills trust faster than unchecked ego.

In this episode, Andrew breaks down how ego creeps into the sales process, hijacks your mindset, and quietly drives customers away. You’ll hear real-life stories, psycho...

Interior lighting isn’t just about looking good. It’s about feeling right.

In this episode of AutoKnerd, we explore how dome lights, ambient strips, and glowing dashboards influence buyer behavior, emotional connection, and brand identity. We dig into the neuroscience of lighting, why your brain relaxes when the cabin glows just right, and how that moment of comfort can turn a maybe into a yes.

You’ll learn:

• How car brands use li...

🚀 Ready to turbocharge your sales game? Introducing AutoKnerd Dispatch—your ultimate weekly dose of insider strategies, real talk, and soul-driven encouragement for car enthusiasts who sell with passion. Not just a newsletter—it's your VIP pass to exclusive podcasts, YouTube drops, and the legendary Saturday Morning Booster to keep your mindset sharp and unstoppable. Subscribe now and shift your hustle into high gear...

WE NOW HAVE A WEEKLY NEWS LETTER!!!  Subscribe for the Saturday Morning OttoShift Tool Drop Click Here Before your customer buys the car… they buy you.

In this episode, we break down why trust is the real engine of the sales process—and how your confidence becomes the customer’s confidence. We explore the neuroscience of trust, the psychology of decision-making, and the very human truth ...

Ever wonder how many deals you’ve lost—not to your competition, but to your own silence?

In this heartfelt and slightly cosmic episode, Andrew takes you on a journey through the CRM graveyard—where forgotten leads float in digital limbo, waiting for a call that never comes. With empathy, dry humor, and brutal honesty, we unpack why most dealerships don’t lose sales to other stores—they lose them to slow follow-up, p...

Why do people really buy cars? In this interstellar episode of AutoKnerd, we take a galactic detour through Maslow’s hierarchy of needs—exploring how each customer is actually chasing security, status, connection, or even self-actualization when they step into your showroom.

Inspired by The Hitchhiker’s Guide to the Galaxy, this episode layers cosmic humor over serious insights, giving sales consultants,...

Welcome to AutoKnerd, where car sales gets smarter, funnier, and a whole lot more human. In this episode, we’re diving into the real secret sauce of selling cars: customer validation. Spoiler alert: it’s not about stamping a parking ticket or dropping prices like confetti.

Host Andrew Sardone unpacks what it actually means to earn trust, ask the right questions, and build connections so strong they convert anxious browsers into con...

Car buyers aren’t just buying vehicles—they’re buying you. In this episode, we unpack how emotional intelligence (EQ) transforms average consultants into top performers. Backed by data, dealership success stories, and real-world strategies, we’ll show you how mastering empathy, trust, and active listening leads to more sales, happier customers, and longer careers. Whether you’re new to the game or looking to sharpen your edge, this...

In this episode of AutoKnerd, we dive into the often-misunderstood world of digital leads—the ones that show up from sources like social media and credit sites without clear intent. These leads can feel like a mystery, and working them can quickly turn into a draining guessing game. We explore how to approach them with empathy, strategy, and clarity, offering real-world messaging tips that actually get responses without sounding ro...

Most salespeople lose their next five deals the moment their last customer drives away. Why? Because their follow-up is either lazy, robotic… or nonexistent.

In this episode of AutoKnerd, we’re digging into one of the most underrated, money-making habits in automotive sales: purposeful follow-up. I’ll show you what bad follow-up sounds like, how to build a rhythm that actually creates trust, and the exact moment you’ve earned the...

You did the work. You asked the right questions. You found the perfect car. And they still bought from someone else.

In this episode, we break down the kind of rejection that hurts the most—when you do everything right and still lose the deal. Learn why it’s not always your fault, how embarrassment plays into customer ghosting, and what real follow-up with integrity looks like.

This one’s for every consultant who gave it their ...

What happens when the sales board goes blank… and your confidence goes with it?

In this episode, we’re taking aim at one of the most toxic beliefs in the car business:

“You are only as good as your last deal.”

Spoiler alert—you’re not.

This isn’t just another sales training episode. It’s a gut-check.

We dive into:

• The emotional trap of commission-based identity
• Stoic wisdom for surviving a slow month
• Why legacy beats leaderb...

In this episode of the AutoKnerd Podcast, we dive into the power of reinvention and resilience. Inspired by the remarkable post-WWII transformation of Volkswagen, we explore how even the toughest setbacks—whether in your career, personal life, or business—can become the foundation for a powerful comeback.

Through the lens of Volkswagen’s shift from a wartime symbol to a beloved global brand, this episode offers practical insights...

Let’s face it: sometimes, customers can be a lot. Whether they’re rude, demanding, or just plain frustrating, we’ve all encountered those clients who make us want to hit “snooze” on our careers. But here’s the secret—kindness is the best way to survive, thrive, and even maybe win them over.

In this episode, we dive into the art of smiling through gritted teeth, keeping your cool, and turning difficult customers into loyal ones—al...