B2B Laboratory
Welcome to the B2B Laboratory Podcast—the go-to resource for B2B leaders who need video marketing to actually drive results. If you’re tired of wasting time on content that doesn’t convert, you’re in the right place. This podcast is built for busy marketing teams, founders, and sales leaders who want clear strategies to: Attract the right audience Build lasting authority Turn video views into real leads No fluff. No theory. Just proven tactics you can apply right now to grow your business with video. Each episode dives into the exact strategies B2B companies are using to: Make YouTube a lead engine, not just a video dump Win attention and trust on LinkedIn with scroll-stopping video content Repurpose webinars, interviews, and thought leadership into high-impact video assets Optimize videos so they show up in search, rank higher, and keep working long after you hit publish Shorten sales cycles by using video to pre-educate prospects Hosted by Joanna Stone, founder of Artificial Creators (artificialcreators.com), this podcast brings you real-world insights from companies seeing actual results with video—not just likes and views, but revenue growth. Whether you’re starting from scratch or scaling what you’ve already built, The B2B Laboratory gives you the playbook to turn video into your most valuable marketing asset. Subscribe now and start turning content into clients.
Episodes
Everyone loves to talk about digital transformation like it’s a strategy deck or a trendy tech stack. But the reality? It’s messy. It’s personal. And it forces you to confront everything broken—not just in your business, but in yourself.
In this episode, I’m pulling back the curtain on my own journey. The risks, the resistance, the nights I questioned everything—and the moments that made it all worth it. This is not a highlight ree...
Understanding the YouTube algorithm is the key to growing a successful business channel. In this episode, we break down 25 proven strategies to help you get more views, increase engagement, and attract the right audience. Whether you're struggling with low reach, inconsistent growth, or figuring out what content works best, this episode gives you the insights you need to make YouTube work for your business. Learn how to optimiz...
Unlock the power of video marketing for your B2B business with insights from our latest episode, '15 B2B Marketing Stats You Need to Know.' Discover why 61% of companies rely on video as their primary marketing channel but only 36% use it strategically. Learn how to leverage YouTube's untapped potential, optimize content for lead generation, and overcome common implementation challenges. Packed with actionable takeaways, this episo...
Millions of investors are unknowingly holding financially unhealthy companies that quietly drag down returns and increase risk—thanks to flawed ratings, overlooked fundamentals, and blind trust in mainstream investment vehicles. In this episode of B2B Laboratory, created by Artificial Creators, we break down the original research that exposed this systemic problem and the launch of Inzights by Valspresso, the first fintech solution...
The Research That Reveals Where B2B Video Marketing Stands in 2025
B2B video marketing is no longer optional—it’s a strategic priority. Yet most companies still aren't using it to its full potential. At Artificial Creators, we identified a major knowledge gap around how B2B brands are actually using video today—what's working, what's not, and where the biggest opportunities lie. So, we surveyed over 300 B2B marketing leaders across...
Why Your B2B Brand Should Consider YouTube" breaks down why video is the key to building authority, driving engagement, and generating leads in the B2B space. Learn how YouTube can position your brand as an industry leader, attract high-value clients, and deliver long-term ROI.
Discover how your brand stacks up on YouTube—take our Video Influence Assessment now at https://www.artificialcreators.com/assessment
Want your B2B YouTube videos to rank higher and generate more leads? This episode dives into SEO strategies designed to improve discoverability, increase engagement, and drive business results. Learn how to optimize titles, descriptions, and tags while leveraging YouTube’s algorithm for maximum impact.
B2B video marketing is evolving fast with AI, automation, and YouTube’s growing impact. In this episode, we break down how AI-driven content creation, automation tools, and YouTube strategies can help businesses scale, engage the right audience, and generate leads more effectively. If you're not using these tools, you're falling behind.
AI is just the beginning. This episode dives into the game-changing technologies shaping the future—quantum computing, biotech innovations, and next-gen wireless. Discover how they’re set to transform industries and redefine what’s possible.
Learn how B2B companies can use YouTube to build authority, generate leads, and stay ahead in 2025. We break down content strategies, SEO hacks, and real-world case studies from top brands.
Unlock the power of YouTube for B2B lead generation in this episode of B2B Growth Lab! Learn actionable strategies to optimize your channel, create engaging content, and leverage YouTube SEO to attract and convert high-quality leads. Whether you're new to video marketing or looking to refine your approach, this episode is packed with insights to help your business grow through the power of video. Tune in and start t...
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