No matter how complex your market is, all business is ‘people business’. In our podcasts, we love to quote great sources for our statements, but this one comes entirely from my own experience: “The more successful we are in adjusting our communication style to the people we are talking to, the more likely we are to be successful in complex sales.”
People come in all shapes and sizes specifically in how they absorb information and relate to others. That means that we also have our personal preferences and habits when we communicate. How well can you read the styles of other people and how well can you tailor how you interact?
If you want to get more from Bill, you can find his book here
https://www.amazon.com/Bootstrap-Selling-Sandler-Bill-Morrison
You can also buy it as an Audible book here:
https://www.amazon.com/Bootstrap-Selling-Sandler-Way Audible
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