Building a Wellness Brand with Authenticity with JoJo Streubing

In this episode of Beauty Business Breakthroughs, We unlock the secrets of what it takes to leave a secure corporate job and leap into the world of entrepreneurship.

Our guest Jojo Streubing, recounts her incredible journey from a high-flying career in tech sales to launching a successful wellness business. Unfulfilled by the corporate grind, Jojo's passion for wellness led her to start a CBD franchise, which quickly grew into Altered States Wellness, a thriving wellness center.

Her story is a testament to the transformative power of following your true passions and offers valuable insights for anyone considering a career change.

Rebranding a business is no small feat. Jojo and Shara discuss the multifaceted process of rebranding, sharing both the challenges and the triumphs encountered along the way. Inspired by Donald Miller's story brand approach, they dive into the importance of storytelling in branding and how simplifying your message can deepen consumer engagement. They also touch on the critical role of building personal connections and relationships in establishing a successful brand, especially in service-oriented industries. This segment is packed with practical advice for anyone looking to evolve their brand identity.

 

And if you have ever wondered what it takes to move from being a franchisee to a franchisor? Then join in and listen as Jojo offers an inside look at the financial and operational aspects of running Float Therapy Studios. They explore the upfront costs and the comprehensive support systems available, including online training, on-site visits, and marketing guidance. Jojo also shares her experiences in creating standard operating procedures and leveraging AI tools to improve communication and operational efficiency. If you're considering franchising as a business model, this episode is a must-listen, filled with actionable insights and inspiring stories.

 

Episode Quotes:

• "Leaving a secure corporate job was one of the toughest decisions I've made, but my passion for wellness was calling me." - JoJo Streubing

• "I felt unfulfilled by the corporate grind, and starting a CBD franchise was the first step towards creating Altered States Wellness." - JoJo Streubing

• "Rebranding a business is no small feat. It’s a multifaceted process that involves both challenges and triumphs." - JoJo Streubing

• "Inspired by Donald Miller's story brand approach, we found that simplifying our message can significantly deepen consumer engagement." - JoJo Streubing

• "Building personal connections and relationships is critical in establishing a successful brand, especially in service-oriented industries." - JoJo Streubing

• "Moving from being a franchisee to a franchisor was a significant shift, and it required a deep understanding of both financial and operational aspects." - JoJo Streubing

• "There are substantial upfront costs, but the comprehensive support systems, including online training and on-site visits, make it manageable." - JoJo Streubing

• "Creating standard operating procedures and leveraging AI tools have been crucial in improving communication and operational efficiency." - JoJo Streubing

 

Key Topics:

• Jojo's journey from a tech sales career to starting a wellness business.
• Motivation and challenges in leaving a corporate job for entrepreneurship.
• Founding Altered States Wellness and the growth of her CBD franchise.
• Challenges and successes in rebranding a business.