Behind the Business

Behind the Business

Join Jemma Broadstock, psychology-obsessed entrepreneur and coach, in a series of intimate and vulnerable conversations with online entrepreneurs. Each episode will peel back the curtain on the realities behind the scenes of running a business, the ability to embrace imperfection and the sharing of the messy truths of entrepreneurship. Jemma explores how we navigate the complexities of honouring the real and raw human behind the business while still achieving success and running a business that feels fulfilling, despite not always practising what we preach. With each short episode packed full of valuable lessons, you’ll find yourself exhaling, thinking, ’I’m not the only one?!’

Episodes

January 24, 2025 16 mins

If you're a lover of cold hard facts and a good article reference then you might also be wondering whether talk of 'manifestation' is too fluffy of a concept for you to embrace.

In fact, one of the first search results on Google for manifestation puts it bluntly: it isn't backed up by science.

But is that really the case?

In this episode I break down the concept of manifestation, exploring whether there is in fact psychology, scien...

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This is the audio taken from a free training that took place in October called Service Pro 2.0.

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November 19, 2024 13 mins

This is the audio taken from a free training that took place in October called Service Pro 2.0.

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November 18, 2024 29 mins

This is the audio taken from a free training that took place in October called Service Pro 2.0.

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A Journey Into Virtual Assisting

In this episode, Richard shares his journey from facing an injury to navigating furlough, redundancy, and eventually stepping into self-employment. He discusses his work as a licensed virtual assistant and how he built his own standout brand. We dive into topics like client retention and explore potential next steps for growth.

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October 18, 2024 5 mins

This episode is a reminder to those of you who already have businesses up and running but are realising that while the business works, it doesn't work for YOU. It can feel really hard to make huge changes when your ideal business is so far from your current business but this episode is your reminder that it is possible.

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The Ultimate CEO - https://www.instagram.com/theultimateceo

Jemma (host) - https://www.instagram....

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October 11, 2024 7 mins

I talk a lot about you-shaped businesses and my Jemma-shaped business but in this episode I dive into what that looks like for me practically.

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The Ultimate CEO - https://www.instagram.com/theultimateceo

Jemma (host) - https://www.instagram.com/jemmabroadstock

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This is just an episode of me sharing my thoughts and frustrations around how service providers are often viewed and valued in the online space in comparison to other industries. I'd love to hear other thoughts and opinions too so please do DM me with your experiences!

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The Ultimate CEO - https://www.instagram.com/theultimateceo

Jemma (host) - https://www.instagram.com/jemmabroadstock

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As someone who spent many years as a service providers and many more working with service providers, here are three patterns I'm noticing so far this year.

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The Ultimate CEO - https://www.instagram.com/theultimateceo

Jemma (host) - https://www.instagram.com/jemmabroadstock

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September 20, 2024 4 mins

In this episode I share my two pieces of advice for dealing with comparison within your business.

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The Ultimate CEO - https://www.instagram.com/theultimateceo

Jemma (host) - https://www.instagram.com/jemmabroadstock

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In 2021 I closed down my successful virtual assistant business. While I've talked before about how I made the decision, I haven't talked much about what caused my burnout in the first place.

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The Ultimate CEO - https://www.instagram.com/theultimateceo

Jemma (host) - https://www.instagram.com/jemmabroadstock

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Copy: writing shareworthy newsletters

In this episode, Sara shares her challenges of running a business with ADHD and how she approaches her tasks in a way that works for her. We also talk about Sara's experience being the sole income provider as a single mom, the way she offers helps clients find the golden nuggets in their knowledge, and how to write the juiciest, shareworthy newsletters.

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August 31, 2024 10 mins

From September I have decided to do something called The Joy Experiment!

Each month for the next 12 months will have a theme. These themes are things that positive psychologists have shown to be influential when it comes to our wellbeing. I have picked 12 themes that feel particularly relevant to my life. I will then use each theme to set myself weekly tasks/missions/to-dos to see how much joy the theme brings me.

I will be bloggin...

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Evolution: being a VA vs being a coach

In this episode, I chat with Mel, who runs a boutique VA agency serving 6 and 7 figure CEOs. We chat all about her journey from building a VA business out of a backpack in Bali to offering coaching and then going back to focusing entirely on her agency. We talk about what it was like to close down such a successful offer, her insights into hiring the right team members, and all her disastrous ...

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Accounting: making numbers less scary

In this episode, Kara shares her super interesting journey to becoming an accountant, the wildest client expenses she has encountered, and offers invaluable advice for those overwhelmed by numbers. We also dive into how Kara uses Google to find clients (having stepped away from Instagram, and the red flags she keeps an eye out for when signing new clients!

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The Ultimate CEO - htt...

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Anxiety, having a baby & business challenges

In this episode, I catch up with previous client Georgina, to chat about her journey of returning to work shortly after having a baby. We talk about her decision to skip traditional maternity leave, how her clients reacted to her sharing she was pregnant, and her experience so far of balancing motherhood with business. We also share out experience of managing anxiety and navigating t...

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Growth: the power of lifestyle design

In this episode, we explore how lifestyle designer Simone helps entrepreneurs create lives they look forward to every day. We chat about the importance of building productive habits and setting clear goals to drive personal and professional growth and how her work has allowed her clients to move countries, quit jobs, open businesses, and improve relationships.

We also talk about the challenge o...

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Autonomy: what makes business worthwhile with Brittany

In this episode, I speak to Brittany, owner of a boutique branding studio who candidly shares her experiences of running a business while navigating the demands of motherhood. She opens up about the moments she wonders if she should just get a job at Starbucks but reminds us that it's just a case of choosing which inconvenience you'd prefer to have, and so she continues to choo...

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Content: making creation easier

In this episode, we tackle the topic of content creation, focusing on making the process easy and efficient. We discuss the dilemma of choosing the right social media platform or whether to be present on all platforms, examining the pros and cons of each approach. We explore the concept of adaptability in our strategies as we navigate the ever-changing landscape of social media. Additionally, we addr...

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Change: from ice hockey to business owner

In this episode, we delve into Shaun's ice hockey past and how it influences his current business, instilling discipline, teamwork, and resilience. We discuss the challenge of putting so much into a business that other areas of life are neglected and share strategies to maintain a healthy balance. Shaun reflects on the mistakes he's learned from along the way and how he has implemented thos...

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