Ever wonder how a 22-year-old could possibly write convincing copy about explosive military shrapnel? Or why your washing machine research habits reveal everything wrong with B2B marketing?
Join host Jen as she sits down with Meghan Muchow, Vye's Creative Director, for a no-holds-barred conversation about the wild world of technical copywriting. From hydraulic plate heat exchangers to federally qualified health centers, Meghan spills the tea on how agencies crack the code of complex industries.
Find out why subject matter experts suffer from the "curse of knowledge," learn the washing machine test for content strategy, and find out why your sales team holds the secret sauce to killer content. Plus, settle the age-old debate: ChatGPT or Claude AI?
Warning: Contains strong opinions about hardcover books, multiple eye-opening client stories, and one epic mic drop moment about partnership vs. ownership.
Perfect for marketers tired of being told "you'll never get our industry" and sales teams wondering why marketing content feels like an instruction manual.
Looking for more intel like this?
Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/
Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com