Burnout, Breakthroughs & Breath: How Brendon Hansford Built a Global Wellness Brand in Months

In this game-changing episode of Between Two Coaches, Norbert Orlewicz sits down with Brendon Hansford—international choreographer turned breathwork entrepreneur—to unpack how he built a global wellness brand in under a year.

After two decades in the high-pressure world of dance and direction, Brendon made a bold pivot. What started as a side passion project turned into IMD Breathwork—a science-backed, trauma-informed modality now expanding across the globe with certified instructors and viral client results.

🔥 Whether you're pivoting your niche or scaling your coaching practice, this episode reveals:

• Why “woo woo” doesn’t sell—and how Brendon branded breathwork with science, not spirituality

• The critical mistake most coaches make when launching new modalities

• How trauma and transformation became his most powerful marketing strategy

• The content and client experience strategy fueling IMD’s explosive growth

• Why one client said, “My wife says I’m a nice person now—so I have to come back.”

💡 If you’re a purpose-driven coach looking to grow your business with real transformation—not gimmicks—you’ll want to hear this.

🎧 Listen now to discover how healing and entrepreneurship can go hand in hand.