In this game-changing episode of Between Two Coaches, Norbert Orlewicz sits down with Brendon Hansford—international choreographer turned breathwork entrepreneur—to unpack how he built a global wellness brand in under a year.
After two decades in the high-pressure world of dance and direction, Brendon made a bold pivot. What started as a side passion project turned into IMD Breathwork—a science-backed, trauma-informed modality now expanding across the globe with certified instructors and viral client results.
🔥 Whether you're pivoting your niche or scaling your coaching practice, this episode reveals:
Why “woo woo” doesn’t sell—and how Brendon branded breathwork with science, not spirituality
The critical mistake most coaches make when launching new modalities
How trauma and transformation became his most powerful marketing strategy
The content and client experience strategy fueling IMD’s explosive growth
Why one client said, “My wife says I’m a nice person now—so I have to come back.”
💡 If you’re a purpose-driven coach looking to grow your business with real transformation—not gimmicks—you’ll want to hear this.
🎧 Listen now to discover how healing and entrepreneurship can go hand in hand.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!