In this powerful episode of Between Two Coaches, Norbert Orlewicz sits down with Cheri Tree—world-renowned sales expert, bestselling author, and creator of the B.A.N.K. personality coding system—to unlock one of the most overlooked secrets in coaching and client acquisition: the science of why people say yes.
Most coaches struggle to enroll clients—not because they’re bad at what they do, but because they don’t know how to speak their clients’ language. Cheri breaks down how understanding your prospect’s unique buying personality code can instantly transform your sales conversations, increase your conversions, and deepen your coaching relationships.
🚀 Whether you're just starting out or scaling to six figures, this episode will help you:
Understand the 4 B.A.N.K. personality types—and why most coaches communicate with the wrong one
Learn how to instantly build trust and connection with any potential client
Discover how to personalize your pitch in under 90 seconds (without being “salesy”)
Uncover the psychology that separates high-income coaches from the ones stuck in the grind
This isn’t another fluff conversation about personality types—this is tactical, science-backed strategy that works in the real world.
🔑 If you want more yeses, deeper impact, and a sustainable, scalable coaching business—you need to hear what Cheri Tree has to say.
🎧 Listen now and unlock the code to more income, influence, and impact.
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com