From Fear to Flow: The Speaking Strategies That Turn Audiences Into Clients

In this powerful episode of Between Two Coaches, Norbert Orlewicz sits down with Dr. Danny Brassell, international speaker, bestselling author, and co-founder of The WellCrafted Story Workshop™, to unpack the real reason most coaches struggle to turn their expertise into clients: they don’t know how to speak in a way that actually converts.

 

Most coaches think speaking is about performance, polish, or perfectly delivered keynote moments. But Danny reveals a deeper truth: speaking is one of the fastest, highest-ROI client acquisition strategies available when you understand how to connect. And connection, not tactics, is the real conversion multiplier.

 

Drawing from more than 3,500 stages and over a decade coaching entrepreneurs, executives, and high-level leaders, Danny breaks down his signature 5 C’s of a high-impact presentation and shows how small adjustments in your messaging can instantly double or even triple your results.

 

🔥 Whether you're speaking on physical stages, hosting webinars, creating content, or recording short-form video, this episode will help you:

 

• Understand why connection converts more sales than “closing”
• Use stories with intention, not manipulation, to move people to action
• Avoid the number one mistake most speakers make (multiple CTAs)
• Craft presentations that consistently lead to booked calls and new clients
• Communicate in simple, relatable language your audience actually hears
• Shift from thought leader to results leader and why that matters now more than ever
• Build your authority without bragging and without faking confidence
• Apply speaking principles to every part of your marketing funnel

 

This is not business-as-usual speaking advice. This is the deeper psychology behind why audiences trust, buy, and follow the people who lead with authenticity, simplicity, and story.

 

🎧 If you want to attract more clients, simplify your messaging, and create presentations that truly convert, this is an episode you’ll want to revisit again and again.