In this episode of Between Two Coaches, host Norbert Orlewicz sits down with virtual event strategist and veteran coach Katy Suik to unpack one of the most underutilized growth strategies for coaches: hosting live, connection-driven virtual events.
With over 15 years in the industry and seven successful summits under her belt, Katy reveals how she went from struggling in silence to building a thriving coaching business—by trading in the chaos of one-on-one sales calls for the clarity and connection of collaborative, high-converting events.
🎯 Whether you're a brand-new coach or a seasoned expert stuck in a marketing rut, this episode will help you:
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Learn why discovery calls and static lead magnets aren't enough in today’s market
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Understand how virtual events create trust, connection, and conversions
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Avoid the common mistakes that cause low turnout and no-shows
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Shift your mindset from “nobody’s showing up” to “this is data I can use”
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Discover how just 4 event attendees can lead to your next client
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Start creating authentic client relationships that don’t feel salesy
Forget pressure-filled pitches and endless content creation. If you’re ready to lead with service, showcase your expertise, and attract aligned clients—this episode is your blueprint.
🎧 Listen now and discover why virtual events are the missing link in your client attraction strategy.
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