If you're feeling frustrated that despite offering competitive pay and running endless hiring ads, your best cleaners keep leaving and clients are slow to trust your team, then you are not alone!
If you've put in long hours training new hires, only to watch them walk out the door before they ever become part of the “family,” then you are not alone!
Charlie Ramshaw is the owner of RamClean, a business he launched from his parents’ basement back in 2013.
With a knack for turning challenging moments into opportunities, Charlie grew his company from just four employees to a team of 375 spread across five states, pushing close to $15 million in revenue.
He has weathered significant industry changes, including the rollercoaster of the COVID era, by staying adaptable and maintaining a strong focus on people. Charlie’s experience scaling a cleaning company gives him firsthand insight into building and leading a workforce that sticks around—he knows the value of treating employees well. He understands the day-to-day realities cleaning business owners face.
His journey demonstrates that hard work, empathy, and a willingness to take calculated risks can truly pay off in this industry.
Connect with Charlie Ramshaw on LinkedIn
Connect with Rob Thomas on LinkedIn
Read the CleanLink Article on Restrooms
The key moments in this episode are:
00:00:00 - Charlie Ramshaw’s Entrepreneurial Journey from Basement Startup to Cleaning Industry Growth 00:04:34 - Navigating Growth and Challenges During the COVID-19 Pandemic 00:06:42 - Rob Thomas’s Role in Driving Marketing and Lead Generation at Ram Clean 00:09:26 - Overcoming Scaling Challenges and Leadership Lessons in Cleaning Services 00:11:06 - Integrating Marketing, Sales, and Operations for Sustainable Business Success 00:13:33 - Building Long-Term Cleaning Service Partnerships with Customer-Centric Solutions 00:14:22 - The Impact of Clean Restrooms on Customer Satisfaction and Loyalty 00:17:10 - The Value of W2 Employees Over Subcontractors in Cleaning Services 00:21:13 - Authentic Marketing Through Real Photos and Transparent Brand Storytelling 00:25:07 - Strategic Growth and Technology Integration in Multi-State Cleaning Operations 00:27:56 - Leveraging Real-Time Data and Scaling Janitorial Services 00:28:44 - Managing Operations and Human Challenges in Multi-State Cleaning Businesses 00:30:19 - Tackling High Employee Turnover in the Cleaning Industry 00:33:13 - The Impact of Certification and Training on Hiring Quality Cleaners 00:38:04 - Elevating the Janitorial Trade Through Competitive Pay and Industry Partnerships 00:40:32 - Managing Customer Expectations and Business Growth in Facility Services 00:42:40 - Simplifying Business Operations through Specialization and Leadership 00:47:35 - Navigating Post-Covid Industry Changes and Adapting to Market Challenges 00:48:49 - Proven Strategies for Long-Term Lead Generation and Customer Retention 00:52:20 - Personal Goals and Balancing Business Growth with Life Aspirations 00:54:13 - Personal Plans and Milestones with Charlie Ramshaw, Rob Thomas, and Dave Thompson 00:54:27 - Podcast Follow-Up and Visual Updates from Guests 00:54:34 - Reflecting on Ram Clean’s Journey and Success Stories 00:55:07 - Future Aspirations and Unique Personal Goals of Guests 00:55:20 - Encouraging Positive, Healthy Journeys and Audience Engagement
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