(VIDEO) How to Adapt or Change A Business Focus

In this episode of Beyond The Deal, host Jill Yahnite sits down with attorney and entrepreneur Rocco Cozza, founder of the Cozza Law Group. Rocco shares his journey from the traditional corporate world to building a thriving firm grounded in authenticity, strategic growth, and empathy. They dive deep into how business owners can step outside the frame — gaining clarity, aligning people and processes, and building real freedom as leaders. Rocco also opens up about the mindset shifts that helped him transform his career and guide clients through major pivots.

Guest Introduction: Rocco Cozza is the founder of the Cozza Law Group and a strategic advisor helping founders build sustainable, scalable companies. With over 20 years of experience in corporate law and entrepreneurship, Rocco has counseled hundreds of business owners through growth, culture change, and leadership challenges. His “Step Outside the Frame” framework helps leaders gain clarity, align teams, and reclaim freedom in their businesses.

Key Takeaways: • You can’t grow your business if you’re stuck inside the frame—clarity and alignment must come first. • Most business problems boil down to people, process, and culture—not unique circumstances. • Authenticity and direct honesty build deeper trust than polished sales tactics ever will. • Social media, especially Instagram, can humanize professional brands when you lead with vulnerability. • True leadership means creating freedom—for yourself and your team—by letting go of control. • AI is a powerful tool, but it should enhance your skills, not replace them.

Chapter Markers: 0:00 Intro 0:11 Guest Introduction – Meet Rocco Cozza 2:40 Leaving Corporate and Starting Cozza Law Group 5:20 Identifying Opportunity and Redefining Legal Services 7:00 The Shift to Strategic Advising 10:20 Rocco’s “Step Outside the Frame” Process 13:40 Common Patterns in Business Owner Struggles 14:50 Finding Clients Ready for Change 15:30 How Instagram Became His Most Powerful Business Tool 18:30 Building Trust and Showing Authenticity Online 19:10 Leading with Empathy and Honest Communication 20:10 Training Teams and Creating Client-Centric Culture 22:00 Lessons Learned in Business Transformation 23:00 The Role (and Risk) of AI in Modern Business 24:30 Closing Thoughts and Takeaways

Keywords: Jill Yahnite, Rocco Cozza, Beyond the Deal, Cozza Law Group, business transformation, leadership, entrepreneurship, legal services, business advising, adapting business strategy, strategic consulting, business growth, Instagram marketing, mindset shift, AI in business