Episode 4 - Dermot Usher: Business, Belief & Building Something Bigger

What does it take to transition from a successful business career to owning one of Ireland’s most passionate football clubs?

In this episode of Beyond The Game, Dermot Usher shares the lessons he’s learned applying business principles to sport, the resilience required to bounce back from setbacks, and the deep belief that football clubs can be a powerful force for connection and community.

From navigating the challenge of relegation to building a trusted support network and laying the foundation for Cork City FC’s return to the top, Dermot reflects on leadership, adversity, and the strength it takes to stay the course.

Topics Covered:

• Transferrable lessons from the business world to football leadership

• Overcoming adversity and bouncing back from relegation

• Building a support system of people you can trust

• The power of sport in creating connection and combating loneliness

• Leadership through uncertainty and long-term vision

• Bringing Cork City FC back to where it belongs

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