Beyond the Hood with Tractor Zoom

Andy Campbell and Jake Bryce discuss the importance of warranty in the used equipment market, particularly focusing on how it affects auction prices and dealer strategies. They analyze data trends, the role of warranty in managing risk, and how it can help speed up sales. The discussion also touches on market conditions, the significance of building trust with customers, and strategies for dealers to improve absorption rates and ma...

In this May 2025 edition of Trends in 10, Andy Campbell breaks down what equipment dealers and ag professionals need to know right now. From tightening lending conditions and rising operating loan volumes to volatile corn market projections and policy developments affecting ethanol, this episode covers it all.

Andy digs into updated data from the Kansas City Fed and Purdue, reviews shifts in used equipment values (especially in the...

In this episode, the final in a series of three segments of the interview, Andy and George Keene discuss the critical aspects of change management within dealerships, emphasizing the importance of leadership commitment, the impact of tariffs, and the potential of AI in training and sales. They explore the tools necessary for success in the dealership environment and provide insights into the future of the farm equipment industry, h...

In this episode, the second in a series of three interview videos, Andy Campbell and guest George Keene discuss strategies for equipment dealerships to leverage data for improved sales and inventory management. They explore the importance of understanding customer purchase cycles, critical performance metrics, and the challenges of managing aged inventory. The conversation also highlights cash flow management strategies, the signif...

In this episode, the first of a series of three segments of an extended interview, Andy speaks with George Keen of Wise Wolf Consulting about effective sales management strategies for equipment dealerships. They discuss the importance of account assignment, sales coverage, and the balance between customer retention and prospecting. The conversation also delves into managing inbound leads, commission fairness, and the critical role ...

Watch the recap of our Spring 2025 Trends & Data webinar for a deeper dive into these trends and steps for getting started on a data strategy for your dealership or organization: https://youtu.be/kKD65r0TxEk 

In this episode of Trends in 10, Andy Campbell, Tractor Zoom Director of Insights, discusses the significant changes in the agricultural equipment market as of end-of-March 2025. This episode covers tractor categories (inc...

Andy Campbell, Tractor Zoom Director of Insights, gives a detailed summary of equipment trends for several of the top categories at the beginning of 2025. These categories include small and large row crop tractors, class 8 combines, planters, and self-propelled sprayers. Andy takes a look at changes in supply levels and turn rate, as well as dealership and auction sales data.

Small row crop tractors 00:49

Large row crop tractors ...

Andy Campbell, Tractor Zoom Director of Insights, gives a detailed summary of equipment trends for several of the top categories at the end of 2024 and moving into 2025. These categories include cotton pickers, headers, combines, forage equipment, tractors, and planters. Andy takes a look at changes in supply levels and turn rate, as well as dealership and auction sales data. Get accurate equipment valuation and search for market t...

In this episode, Andy Campbell and John Hoffmann – used equipment manager at Atlantic & Southern Equipment – discuss the current state of the used equipment market, highlighting the challenges faced by dealerships, particularly in 2024. Hoffmann provides insights into his dealership’s history and market focus, emphasizing their expertise in higher-horsepower equipment, including Fendt tractors, application machines, and special...

Taylor Carlow, Store Manager and Service Director at River Valley Tractor in Arkansas, shares his background and discusses the history of the dealership. He talks about the different market segments they serve, including residential, small construction, and agriculture. Taylor emphasizes the importance of implementing a CRM system at a dealership to improve service offerings, track customer information, and streamline processes. Lo...

A fifth-generation farmer from Tekama, Nebraska, Quentin Connealy (who also goes by “Q Connealy” on his social media channels) talks with Andy Campbell about his farming operation and the importance of building strong relationships with dealers. Stressing the value of dealers having in-depth knowledge of a farmer's specific operation and equipment needs, he also addresses related factors that make a dealership great, such as provid...

Andy Campbell and Brady Brewer, Associate Professor for Agricultural Economics at Kansas State University, discuss the role of non-traditional lenders in providing capital to farmers and the potential risks associated with elevated interest rates. Brady discusses his background in agriculture and finance, as well as the impact of interest rates on the farming industry and the factors that influence interest rates, such as inflation...