Beyond The Sets And Reps - A Fitness Business Podcast
If you’re exhausted from posting content every day, wondering when your next client will finally show up and need a process for keeping track of leads but everything seems time consuming and expensive (and you enjoy a little personality and sass from time to time)... Then this is YOUR podcast! Hey there, I’m Brandi Clark and I’ll show you simple ways of starting, growing and marketing your fitness business so you can find and enroll more clients organically using social media. We’ll break down marketing for fitness and weight loss businesses, social media content creation, online programs, course creation, social media strategy, finding more clients and keeping your clients longer so you can live a life without hassle This show is perfect for you if: You’re an instructor, personal trainer, or gym/studio owner looking to grow. You train in-person, online or have a hybrid training model. Need help with social media, increasing engagement, consistent content creation, list building, automations and growth in the fitness industry. You’re looking for a fitness business podcast with real talk from a real person who is really doing it. Here is how I can help you now: 30 Ways To Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways 90 Days Of Content Ideas For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content Be sure to connect with us on the socials: Facebook https://www.facebook.com/brandi.b.clark.9/ Instagram: @themessyhairmillionaire
Episodes
In this high-energy, no-fluff episode of Beyond the Sets and Reps, Brandi Clark (aka the Messy Hair Millionaire) walks you through her signature 4-step method to launch or reignite your fitness business in just 12 weeks—using only social media, your face, and your phone.
Originally built as a 90-day accelerator, this framework helped Brandy and her clients go from zero to cash-in-hand fast—without relying on complicated software or...
In this real-talk episode of Beyond the Sets and Reps, Brandi shares a behind-the-scenes, heart-to-heart message for every fit pro and coach grinding through their early years in business. If you're still working toward your first $100K year, this is the episode for you.
Brandi opens up about:
- Why the first $100K is the hardest money you’ll ever make
- How your systems, o...
In this powerful episode of Beyond the Sets and Reps, Brandi is getting real about tracking—not the complicated kind, but the critical kind every beginner fitness business owner needs to grow consistently.
If you’re still trying to land consistent clients, increase engagement, or generate steady income from your fitness-based biz, this one’s for you. Brandy breaks down the exact metrics you should be paying attention to week after ...
In this candid and energizing episode, Brandi pulls back the curtain on one of the most common struggles for online fitness professionals; what to say when content creation feels overwhelming. Whether you’re a seasoned trainer or just starting your business, she walks you through the exact prompts she uses to help her clients create a full month of content ideas, without burning out or overthinking it.
You’ll learn:
- The top qu...
In this episode, Brandi Clark welcomes Nicole Spencer; fitness industry veteran, former Equinox manager, studio founder and creator of Authentic Conversion, to explore what it really takes to build, sustain and ultimately sell a coaching business. Nicole walks listeners through her accidental entry into fitness coaching, the rapid growth and eventual multi-six-figure sale of her brick-and-mortar studio, and the launch of a seven-fi...
In this episode of Beyond the Sets & Reps, host Brandi Clark sits down with Six-Figure Framework graduate Sarah Gear, a full-time working mom who transformed a nonexistent business into a thriving coaching practice; and all in just 12 weeks. Sarah shares how she went from being a part-time Beachbody coach to building her own legit coaching business with a 75% close rate, signing 1–2 new clients every week.
Tune in as Sarah rev...
In this episode of Beyond the Sets and Reps, host Brandi Clark dives deep into the essential art of content creation for online business success. Let’s dive in on why simply posting on social media isn’t enough as Brandi outlines the real strategies behind building connection, trust, and ultimately sales through your content.
If you've been feeling stuck posting consistently without seeing engagement, comments, DMs, or sales, this ...
In this episode of Beyond the Sets & Reps, host Brandi Clark drills into what fitness‑industry entrepreneurs should examine before hiring their first, or next business coach. Speaking from experience with both stellar and sub‑par mentors, she lays out a practical checklist: trust your intuition, make sure the coach’s claims feel believable, confirm you connect with their personality, ensure their teaching style matches the way ...
In this episode Brandi Clark will explain what exactly a social media strategy is, help you determine if you really need one and explain how to create a SIMPLE social media strategy that will work for you, help you find more followers and enroll more clients into your fitness business, programs and course.
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The Profit Accelerator - April 14-18
https://standoutfitpro.com/profit-accelerator
And when your ready, he...
In this episode of Beyond the Sets & Reps, host Brandi reveals seven essential character traits shared by the most successful coaches in the fitness industry. Drawing on personal experiences and stories from the field, Brandi shows how self-discipline, grit, consistent action, a growth mindset, decisiveness, trustworthiness, and confidence can transform any coaching business. Listeners will learn how to harness these traits to ...
In this episode of Beyond the Sets & Reps, Brandi welcomes Christine Conti, a multi-career entrepreneur and founder of Fit Fix Now and Contifit, to share her extraordinary journey from investment banking to teaching, and ultimately to running a successful international health and wellness brand. Christine opens up about the life-altering autoimmune diagnosis that forced her to reevaluate her priorities, overcome deep depression...
In this episode of Beyond the Sets & Reps, host Brandi Clark—also known as the “Messy Hair Millionaire”—tackles one of the biggest sticking points in fitness entrepreneurship: how to price your programs and services. Drawing on her experience as a two-time gym owner and national business mentor, she explains why the idea of “charging your worth” is misleading and instead shows listeners how to determine initial pricing based on...
In this episode, host Brandi Clark sits down with Maddie, an emerging force in the online fitness space, to discuss her remarkable transformation from struggling trainer to closing 80% of her sales calls. Maddie opens up about the days when she tried to sell low-priced e-books and hoped potential clients would notice her free workout videos—all without tangible results. She shares how taking a leap of faith and investing in a struc...
In this episode of Beyond the Sets & Reps, host Brandi Clark, also known as the Messy Hair Millionaire, dives into one of the most crucial yet misunderstood aspects of building a standout fitness business—niching down. She breaks down why “the riches are in the niches” and why simply targeting “busy moms” or “men over 40” isn’t enough to attract the right clients.
Drawing from her experience as a group fitness instructor, perso...
In this episode of Beyond the Sets & Reps, host Brandi Clark introduces four simple yet powerful questions designed to help business owners break through stagnation and move forward with clarity. Inspired by a thought-provoking book by Drew Hanlen, Brandi shares how these questions exposed areas where she was unknowingly holding herself back—both personally and professionally.
She also walks through a revealing exercise where h...
Join Brandi Clark aka The Messy Hair Millionaire as she identifies the first common barrier to financial success: the failure to implement daily money-making activities consistently. She emphasizes that daily content creation is not merely about posting for the sake of posting, but about developing content that genuinely resonates with your ideal clients. It’s about understanding their struggles and crafting messages they find rela...
Listen in as Brandi Clark coaches and Bri Scully in a candid conversation about the struggles that many business owners face, particularly those in the fitness industry. Brie opens up about her journey — from the inception of her business to the emotional and logistical challenges that came with motherhood and transitioning to her new business focus.
Throughout this episode, Brandi emphasizes the importance of personal mindset in ...
Join Brandi Clark as she takes a deep dive into the often overwhelming world of content creation, an essential element for any successful fitness entrepreneur. Brandi shares a valuable framework that her team uses and teaching their clients inside the Six Figure Framework program, aptly termed the "Content Brain Dump." This innovative spreadsheet becomes a roadmap for organizing ideas that fall under content categories, such as...
Tune in as Brandi invites six previous clients who participated in the Six Figure Framework to spill the tea on what it's really like to work with her inside the Six Figure Framework.
This alumni panel discusses their unique business models, the transformations they underwent while working with Brandi, and the fundamental strategies they implemented that led to their success.
Each guest reflects on their initial hesitations to join...
In this exciting episode of Beyond the Sets and Reps, Brandi explores the critical question of when to seek out a coach or mentor in the fitness business space. She outlines three key scenarios that indicate the right time to invest in coaching, starting with those just beginning their journey. Brandi emphasizes that hiring a mentor can provide invaluable insights, structure, and guidance during the early phases of establishing a b...
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